Danica Weappa Email and Phone Number
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I am a seasoned professional with 20+ years of marketing and sales experience in various sectors. Recognized for demonstrating a natural aptitude for client relationships management, as well as for target demographic analysis, I have a verifiable history of contributing directly to company growth and expansion throughout my career. I have consistently exceeded budgetary and performance goals and I am adept at achieving maximum operational output with minimal resource expenditure. Professional focal points include team leadership, campaign management, process optimization, problem-solving, research, analysis, and strategic planning. Delivering superior administration on these areas of expertise requires utilization of effective communication skills, negotiation skills, as well as business acumen, systems analysis, project management and resource management to support efficiency and maximum returns. Currently, I am Director of Marketing at Greendshades. Under my leadership, I lead new vertical development, utilizing market analysis, deployment strategy, and content campaigns to drive the opportunity pipeline. I am responsible for the marketing-driven sales pipeline. Launched new website.CORE COMPETENCIESBusiness Development Marketing • B2B Marketing • Developing Vertical Networks • Event Planning • ERP • BI • CRM • ISV/Partner Marketing • ABM • Content Creation • Social Media • Blogging • Cold-Calling • Sage ERP Software • Marketing Automation • Hubspot • Salesforce • Conversica • Zoom • Adobe Suite • Camtasia • LinkedIn Sales Navigator • Click Dimensions • Dynamics CRM
Greenshades Software
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Senior Director Of MarketingGreenshades Software Apr 2023 - PresentJacksonville, Fl, Us
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Director Of MarketingGreenshades Software Jul 2021 - Apr 2023Jacksonville, Fl, UsERP agnostic cloud-based Payroll, Tax & HR Platform solution for mid-tier businesses. Greenshades solves complex tax requirements that outsourced payroll companies don't want to touch.
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MarketingRkl Esolutions Llc Mar 2015 - Jul 2021Lancaster, Pa, Us• Create and provide support for account-based marketing campaigns to reach company prospects.• Pilot new vertical development, leveraging market analysis, deployment strategy, and content campaigns to expand and drive opportunity pipeline.• Oversee and put together B2B networking events for finance and accounting leaders.• Manage ISV partner channel by cultivating and maintain strategic alliances and partnerships with complementary solutions to offer our customers a complete solutions suite. Working with partners to create and execute marketing programs to educate clients and prospects.• Administer Co-op & MDF fund spend• Analyze 6th sense and other intent data to drive prospect and customer outreach and content.• Put together a lead scoring notification within HubSpot to notify sales team of engagement.• Handle Conversica’s IVA (Intelligent Virtual Assistant) campaigns, track additional campaign and website engagement activity in HubSpot and follow up to ensure leads are MQL’d and assigned to sales team.• Spearhead the company website, partner site and social channel content.• Head third party marketing relationships for content, campaign and thought leadership collaborations. • Awards: -> Sage Intacct marketing partner of the quarter for calendar Q4 2020. -> Sage top partner award for driving most customer attendees to Sage Summit 2017, within a partner ecosystem of over 3,600 resellers. -
Sales And Marketing Account ManagerClients First - California (Was Acquired By Rkl Esolutions) Sep 2011 - Feb 2015• Oversaw business development for new sales opportunities.• Headed the complete sales cycle and fostering post-solution maintenance relationships. • Developed and delivered customer-facing content and sales tools to help achieve company growth and revenue targets, such as client testimonials, marketing collateral, and sales kits.• Efficiently conduct qualification calls with executives and provide value and assistance as they evaluate ERP, CRM and BI projects.
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Channel Sales Account Manager - Sun Hardware & Ibm ServicesAvnet Jul 2007 - Sep 2011Phoenix, Az, Us• Designed and launched solutions and configurations to the customer using analysis and judgement to effectively configure, price, quote and process requests for specific hardware, software, services and configuration design.• Directed customer proposals and led negotiations, which included daily communication with clients to promote product offerings, services, capabilities and answer any inquiries and concerns.• Reviewed, tracked, and analyzed sales leads and requests with a CRM software tool to optimize opportunity efficiency.• Was responsible for high-volume distribution channel VARs including Synex, CDW, and Insight. -
Consultant (Contract Position)Trend Focus Aug 2006 - May 2007•Lead new business development by analyzing future technology developments.•Research and compose business plans for advanced forecast reports.•Compile market research survey questions and organize multi-client studies.•Identify, consult, and close new customers and drive new application opportunities.
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Marketing Research Analyst Business IntelligenceMaxtor Feb 2001 - Jun 2006Us- Lead primary and secondary research across multiple market segments to support corporate-wide research needs.- Establish and manage Competitive Intelligence program to proactively identify early warning signals such as competitors' product development plans, customer retention efforts, and channel strategies.- Synthesize large amounts of data to provide recommendations to executive management regarding competitor actions, market trends and potential market opportunities.- Build scenario models by integrating qualitative and quantitative data.- Assist product marketing manager in new product development and lifecycle planning. - Maintain competitive product roadmaps for numerous market segments.- Publish industry outlook presentations for strategic planning and forecasting to support marketing, sales, and engineering functions.- Manage research department, budget, subscriptions, and relationships with industry analysts.
Danica Weappa Skills
Danica Weappa Education Details
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University Of DenverEnvironmental Policy And Management -
Colorado State UniversityResource Economics
Frequently Asked Questions about Danica Weappa
What company does Danica Weappa work for?
Danica Weappa works for Greenshades Software
What is Danica Weappa's role at the current company?
Danica Weappa's current role is Compliance focused Payroll, HR & Taxfor Staffing, Healthcare, Transportation, NonProfitBullhorn, GP, BC, Sage Intacct,.
What is Danica Weappa's email address?
Danica Weappa's email address is dw****@****att.net
What is Danica Weappa's direct phone number?
Danica Weappa's direct phone number is +171773*****
What schools did Danica Weappa attend?
Danica Weappa attended University Of Denver, Colorado State University.
What skills is Danica Weappa known for?
Danica Weappa has skills like Product Marketing, Crm, Business Development, Solution Selling, Sales, Lead Generation, Management, New Business Development, Enterprise Software, Customer Relationship Management, Channel, Cloud Computing.
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