Daniela Vignoli

Daniela Vignoli Email and Phone Number

Executive Brand and Communication Advisor @ DV Advisory
Bologna, IT
Daniela Vignoli's Location
Bologna, Emilia-Romagna, Italy, Italy
Daniela Vignoli's Contact Details

Daniela Vignoli work email

Daniela Vignoli personal email

n/a
About Daniela Vignoli

Highly motivated, creative and fashion business-minded Marketing and Communication Director, with a solid project management capacity and a strategic (but also hands-on) approach.Skilled in marketing management, brand positioning, team leading, traditional & new media, international PR management, CRM, and social strategy. I am passionate, result-driven, strongly intuitive, and pragmatic, with a solid leadership attitude. I firmly believe in teamwork.

Daniela Vignoli's Current Company Details
DV Advisory

Dv Advisory

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Executive Brand and Communication Advisor
Bologna, IT
Daniela Vignoli Work Experience Details
  • Dv Advisory
    Executive Brand And Communication Advisor
    Dv Advisory
    Bologna, It
  • Liu Jo S.P.A
    Marketing And Communication Director
    Liu Jo S.P.A Oct 2020 - Present
    Carpi, Modena, It
    I lead the execution and effectiveness of the brand's marketing and communication activities at a global level with a focus on new challenges related to omnichannel and digitalization. Heading to the CEO, and leading a team of 15 passionate people, I develop strategies and tactics to get the word out about our company and drive its commercial objectives; I deploy successful marketing campaigns and own their implementation from ideation to execution in order to build real brand value. I work cross-functionally, collaborating with, consulting with and influencing all levels of the organization.
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  • Liu Jo S.P.A
    Marketing And Pr Manager
    Liu Jo S.P.A Jun 2012 - Oct 2020
    Carpi, Modena, It
    Heading to the Global Marketing and Communication Director, I'm responsible for all the Marketing & PR activities at global level (more than 35 countries) on owned and licensed brands.I manage a team of 13 people working on Media planning & buying, Retail Marketing, digital and traditional PR, Celebs, Social Media, Events, CRM, Researches, Sponsorships.Together with the Director I build and manage the global marketing budget.My main goal is to develop integrated marketing and communication strategies in order to increase the brand reputation and awareness. I lead the different teams to the most efficient and effective outputs, evaluating the achievements to get useful key learnings.
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  • Liu Jo S.P.A
    Pr Supervisor
    Liu Jo S.P.A Apr 2008 - Jun 2012
    Carpi, Modena, It
    Main activities:- Development of international PR and marketing projects within lifestyle industry and creation of integrated strategies to develop new/existing relationships with Italian and International Press. - Management of press days and other product or corporate events (store openings, celebrations, etc.) - Coordination and supervision of 8 worldwide PR offices (Europe and Far East)- Implementation of sponsorships, media partnerships and co-marketing activities- European media planning and buying
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  • The Ad Store Italy
    Head Of P.R. Media Relations Department
    The Ad Store Italy Mar 2007 - Mar 2008
    Us
    Responsible for PR department activity across the consumer sector, specialized in fashion and lifestyle.Coordinator of a 5 press officer team.In charge for the development and implementation of the overall PR strategy and plans, the managing of the day-to-day expenditure of PR department budget, the achievement of the maximum exposure in all Italian trade, vertical, broadcast, regional and national media.Responsible for all the events organization (nationally and internationally): strategy and achievements definition, budget managing, supervising the event carrying out.Key Clients: Invicta (fashion accessories), Seven (fashion accessories), Oltremare/Aquafan (entertainment), International Fitness Tour (sport&fitness), Value Retail (fashion retail), Alma Scuola Internazionale di Cucina Italiana (food/education), a.Testoni (luxury).
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  • The Ad Store Italy
    Senior Account Manager
    The Ad Store Italy Feb 2005 - Feb 2007
    Us
    Project leader for advertising campaigns (above and below the line) from the client brief to the realization of the brand strategy. Budget ownership. Planning of strategies both for consumer and trade business and leading internal and external resources. Responsible for review processes, staff meetings and business planning.Managing a junior account.Key clients: Diego dalla Palma (beauty), a.Testoni (luxury), Morris-Henkel Group (beauty), Starhotels (hotellerie), Comfort Zone (beauty).
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  • Nice Communication, Marketing And Communication Agency, Bologna, Italy
    Junior Account Manager
    Nice Communication, Marketing And Communication Agency, Bologna, Italy Oct 2003 - Jan 2005
    Managing communication campaigns, from the client brief to the realization of the brand strategy.Key clients: a.Testoni (luxury), Sinudyne (high-tech), Poligrafici Editoriale (publishing).
  • Nike Italy
    Pr Assistant
    Nike Italy Mar 2003 - Sep 2003
    Beaverton, Or, Us
    Cooperation to the development of the Corporate Communications Department activity: keeping excellent relationships with fashion and lifestyle journalists and influencers; preparing press releases, press reviews and other press materials; supporting in launches and press events.
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  • Ducati Motor Holding
    Press Officer Assistant
    Ducati Motor Holding Mar 2002 - Sep 2002
    Bologna, Italy, It
    Assisting in Ducati Press Office daily activity: contact with the journalists; support in press conferences and events organization; writing press reviews and other communication items.
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Daniela Vignoli Skills

Media Planning Advertising Event Management Product Placement Public Relations Marketing Communications Marketing Strategy Social Media Marketing

Daniela Vignoli Education Details

  • Saïd Business School, University Of Oxford
    Saïd Business School, University Of Oxford
    Leadership Delle Organizzazioni
  • Università Ca'​ Foscari Venezia
    Università Ca'​ Foscari Venezia
    Marketing And Communication
  • Alma Mater Studiorum – Università Di Bologna
    Alma Mater Studiorum – Università Di Bologna
    Aesthetics

Frequently Asked Questions about Daniela Vignoli

What company does Daniela Vignoli work for?

Daniela Vignoli works for Dv Advisory

What is Daniela Vignoli's role at the current company?

Daniela Vignoli's current role is Executive Brand and Communication Advisor.

What is Daniela Vignoli's email address?

Daniela Vignoli's email address is da****@****bero.it

What schools did Daniela Vignoli attend?

Daniela Vignoli attended Saïd Business School, University Of Oxford, Università Ca'​ Foscari Venezia, Alma Mater Studiorum – Università Di Bologna.

What are some of Daniela Vignoli's interests?

Daniela Vignoli has interest in Sailing, Art, Cinema Dessai.

What skills is Daniela Vignoli known for?

Daniela Vignoli has skills like Media Planning, Advertising, Event Management, Product Placement, Public Relations, Marketing Communications, Marketing Strategy, Social Media Marketing.

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