Dani Heileman Email & Phone Number

Nashville, Tn, Us

• Responsible for management reports, HireRight Insights, and the overall strategy of our client-facing reporting ecosystem• Collaborating with EDM to create enhancements for HireRight Insights and Management Reports• Strategically innovate and create new approaches for client-facing data visualizations

Braintree, Ma, Us

• Led an engineering team of 7 through Scrum planning, requirement gathering, and reporting while ensuring scope and on time delivery of projects• Oversaw the addition of Outbound Payments to our Product offerings with a MRR of $70k• Engaged with stakeholders via discovery, gathered requirements, coordinated timelines and managed change requests• Coordinated the move to Jira Premium to improve reporting, roadmapping and processes while saving over $15k per year by sunsetting services

San Diego, California, Us

• Developing strategic Roadmaps for 10+ insurance products• Planned, implemented & launched Jira Service Desk for 500+ employees improving issue response time by over a week• Lead major Product launch of DUAL Passport to provide thousands of Producers with a centralized location to create quotes• Lead Product launch of ResEQ quoting engine connecting it into Passport sunsetting the previous codebase• Staffed the Product Team with qualified members and provided leadership & direction on Product Roadmap & strategy

Nashville, Tennessee, Us

• Created strategic Product Roadmaps for development team concerning software releases and web storefronts• Lead the dev team & third-party contractors as Project Manager in largest site migration in TA’s history (techrepublic.com, 18 mil registered users)• Enhanced many of the 20+ web storefront properties from UX/UI improvements to streamlining sales cycle• Lead daily standups, gave presentations to stakeholders and reported findings to C-suite

Franklin, Tn, Us

Accelerated a small startup with 3 people from pre-revenue to post to launching a pilot for a large carrier. Work alongside Founders to build SavvyFi's market potential and improve customer experience. Coordinated, designed and oversaw production and development efforts for new client Portal. Responsible for all entry-to-market initiatives targeted towards scaling up for influx of new users. Created pitch decks, video animation, voiceovers, print materials and digital experiences to facilitate product launch.

Nashville, Tn, Us

• Responsible for Lean, empathy-based experimentation driving product improvement & new product lines• Lead Ethnographic research tuning into customers desires to define new products & services then effectively compiled and communicated these findings to key stakeholders with recommended actions• Created a digital product roadmap to take our Motorcycle Insurance product from being a loss leader to $50k+/mo in monetized leads with landing pages, ad strategy and constant refinement lead by analytics• Conceptualized, designed, coded & launched a site with ~10k visits/mo to test new products & services• Engineered Painted Door & Dry Wallet simulators to validate new ideas & presented data to VC team• Executed proof of concept along with pilots to target opportunities, pain points & key trends• Utilized multiple acquisition channels to test & learn through rapid experimentation what our customer needed and followed up with targeted communications to generate leads• Researched, negotiated, piloted & measured our white label Pet Insurance product launch and held weekly updates with key stakeholders to understand need and risk management• Developed a growth portfolio through a combination of new business incubation, commercial piloting, venture investing, strategic partnerships, product & business development

Responsibilities included company-wide audit of processes and suggested improvements using LEAN principles. Specifically focused on time wasting operations, online reputation management and increasing overall productivity. Audit results lead to action plan implementation which resulted in shortened production timelines, increased efficiency in the process chain, cost savings by shifting from antiquated paper to digital solutions and improved online review ratings from 2 to 3.5 stars in just over two months. Alongside process improvement, my everyday duties consisted of creating lead-generating eCourses which entailed a squeeze page, sales page and 6+ marketing emails. Developed high-converting copy, designed layouts and coded landing pages in HTML/CSS that directly affected bottom line. Each eCourse had distinct KPI's that were measured with analytics daily and driven by data to determine effectiveness. Adjustments made to copy and UX elements according to learnings. Fast-paced environment which entailed new eCourses every week.

Franklin, Tn, Us

• Designed, developed & maintained 130+ websites for 19 hospitals & several physician practices• Led strategic planning meetings with 40+ Marketing Directors in 7 regions to steer their digital marketing goals• Created company-wide digital standards & work policies• Streamlined work flows for increased productivity & improved communication processes• Created marketing plans & campaigns that included PR, landing pages, AdWords & tracking to improve ROI• Thought leader concerning new technology platform consideration & implementation• Managed 30+ third-party vendors to handle outlying needs• Increased hospital ER traffic ~35% for two regions with targeted AdWords campaigns• Saved $200k+ per year in operating costs by migrating all web content from outdated CMS to Wordpress• Admin for several applications that facilitated event attendance, hospital preregistration & 4k+ physician listings• Conducted regular webinars to train regional Marketing Directors on how to utilize outside apps & vendors• Produced corporate videos from storyboarding through post production to highlight providers & capabilities

Franklin, Tn, Us

Designed and developed clean, valid websites for hospital systems and healthcare practitioners across the country. Worked with marketing directors and the clients they represented to improve SEO rankings and create SEM campaigns. Recommended UX changes or redesigns via A/B testing to increase conversion and user action on existing sites. Edited video, created interactive content, contrived social strategy and managed email marketing for 100+ physician and hospital sites. Worked within several environments including Wordpress, HTML/CSS/PHP and MedTouch CMS .

Owner and Creative Director for small web development firm. Duties required extensive knowledge of social media marketing/networking along with creative skill & an eye for great design. Projects ranged from building websites to creating brand identities. Development capabilities included HTML, CSS, and PHP.

Brentwood, Tn, Us

Coordinated all digital & print marketing initiatives. Developed multiple websites & captivatinginteractive content. Managed all creative projects including newsletters, trade show displays, logo creation, marketing campaigns & packaging design. Worked with various organizations & third-party vendors to manage marketing efforts & increase bottom line.

Nashville, Tennessee, Us

Worked on a consulting basis for start-up helping them create design standards, packaging, marketing materials, ads and web concepts. Built a solid foundation for branding and marketing projects to come.

Fast-paced agency position with tight deadlines. Learned about press operation, work flow & translated client interaction into print & web projects.

Us

Served as designer/desktop publisher for printing division. Fast paced environment where projects came not only from walk-in clients, but also from outside sales associates with many accounts. Clientele included Houston Texans, Ikea, and Schlumberger as well as many other companies. Projects demanded familiarity with pre-press processes and fine-tuned design skills. Time management and prioritizing were always required. Software proficiency and client interaction became my trademark strengths.

Bachelor Of Science - Bs, Marketing/Marketing Management, General

Venture Capital

Associate Of Science (A.S.), Multimedia Design & Development