Daniela Burleyson Email & Phone Number

Atlanta, GA, US

Atlanta, Georgia

• Ideate, plan and execute content for the club’s digital platforms across social media and atlutd.com
• Implemented strategy to optimize brand management in order to drive ticket sales and increase fan engagement
• Guide strategy, creation and placement of partner sponsor content across digital platforms to drive revenue and provide value for corporate partners

Atlanta, Georga

Greater Atlanta Area

• Planned and executed business strategy to promote 50,000 events and collaborate with 1,500 schools
• Utilized social insight and analytic platforms to create reports of digital marketing efforts across channels

Kansas City, MO

• Create and execute content for the club's social media platforms, royals.com and email marketing
• Manage all aspects of the club's digital efforts including daily content creation, maintaining the social media calendar, paid media, analytic reports, delivering team news and covering 162+ games a year
• Develop and implement strategies to achieve business goals such as increasing fan engagement and interaction plus generating revenue while elevating the Royals' online presence
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• Collaborate with athletes on content creation and assisting with their personal accounts Show less

Atlanta, GA

• Developed and executed social media content, online ads and paid media campaigns
• Partnered with the Digital Team on publishing in-game content
• Coordinated with design agency and MLBAM on email marketing and braves.com

Kansas City, Missouri

• Contributed to the development of content for the team's social media platforms through copy-writing, photography and graphic design
• Managed the social media calendar, created content for emails, royals.com and the Ballpark App
• Monitored digital trends and generated new content ideas for all digital outlets
• Coordinated, scheduled and managed event day logistics for an in-stadium entertainment stage

• Wrote daily blog/article pieces for publish on AtlantaFalcons.com covering gamedays, practices, interviews, press conferences, training camp and community events
• Interviewed players and coaches to deliver team coverage
• Managed a reporting-based personal Falcons-branded Twitter account and assisted with the team's social media

Kennesaw State University

• Covered several university sporting events for The Sentinel, KSU's campus newspaper
• Attended and reported on games while keeping up with game notes and statistics
• Interviewed coaches and athletes for news stories