After getting my undergrad in Marketing, I've spent over 6 years getting hands-on experience in digital marketing, coupled with 3+ years specializing in eCommerce managing two online stores. My passion lies in assisting e-commerce brands in scaling their online presence profitably through acquisition and CLV/ Retention strategies. I partner with brands to optimize their online stores for sustainable growth and scale.

Digital Marketing Strategy: Created and executed digital campaigns to boost traffic, engagement, and conversions across online platforms.Content Creation and Management: Developed video content and oversaw creation from brand ambassadors for website, social media, and email campaigns.Managed the online store: Optimized store for better shopping experiences, created conversion rate optimization (CRO) landing pages, cross/upsell offers, and similar apps.Planned content calendar and executed monthly marketing campaigns for email and social platforms.Actively managed Klaviyo account for email marketing initiatives.Developed retention strategies: Implemented loyalty programs, subscription services, affiliate programs, and engaged brand ambassadors for social reach.Partnerships and Collaborations: Identified and established partnerships with influencers, affiliates, and brands to enhance reach and credibility.Product Launches and Promotions: Orchestrated product launches, promotions, and events to drive sales and enhance brand visibility.Performance Tracking: Monitored key performance metrics (KPIs) and generated reports to evaluate marketing effectiveness and refine strategies.Budget Management: Efficiently managed and allocated budgets across marketing channels to maximize return on investment (ROI)

Client Relationship Management: I built and nurtured strong relationships with clients, understanding their business goals, objectives, and challenges through monthly meetings.Campaign Strategy and Development: Working closely with the creative and strategy teams, I translated client objectives into actionable campaign strategies. This involved brainstorming sessions, market research, and creative briefings.Project Coordination: I oversaw the execution of marketing campaigns, ensuring projects stayed on track, deadlines were met, and quality standards were upheld. I served as the liaison between the client and our internal team (designers, copywriters, and media buyers and analysts) to ensure we hit our benchmarks and strategy was executed within timely manner. Performance Monitoring and Reporting: I tracked campaign performance metrics and provided regular updates to clients.