In addition to those responsibilities held under the Manger, Publicity & Marketing title, oversee marketing and publicity strategy for the US-based Penguin Group division in Canada, including that for the titles published under over 10 publishing imprints, in addition to managing the day-to-day responsibilities of a Publicity & Marketing Coordinator.

Oversee marketing and publicity strategy for frontlist, backlist and evergreen titles under the Penguin Canada umbrella, from acquisition through publication.Collaborate with performance marketing, publicity, and consumer engagement teams to develop strategic promotional plans with a focus on audience development, author care and brand management, and sales.Oversee Penguin Canada's social media presence and content creation.Maintain responsibilities held under the Senior Publicist title.

Develop and execute national and regional publicity strategies for key publishing titles to create awareness, support book sales, and provide exemplary author care. This includes working across publishing imprints, title genres and subject matters, and alongside debut and established bestselling authors alike.Leading the planning and execution of national multi-city author tours, including author events, festival opportunities, and key national and regional media.Work collaboratively with internal stakeholders across various departments - including marketing, editorial and sales - and external partners to execute the editorial vision for published titles.

Maintain responsibilities held under the Publicity & Promotions Coordinator title.

Develop and execute national and regional media relations strategies for arts & culture initiatives and events, touring stage performances, and on-going personal publicity clients. Clients have included grassroots and collaborative projects like Ontario Culture Days, national arts competitions like BMO 1st Art! and SiriusXM Top Comic, and extended cross-Canada stage tours featuring recognized performers like Gerry Dee.Assist with the preparation and on-site execution for high-profile Canadian events including Fan Expo Canada, the Canadian Screen Awards, and Toronto Comicon. Event management responsibilities include managing media accreditation processes, assisting with pre-event and on-site media relations and publicity strategies, and managing event volunteers.Manage on-going personal publicity strategies for established actors, comedians, and media personalities including Gerry Dee, Darrin Rose, Ali Hassan, and Jeff Teravainen.Represent feature films at recognized film festivals including the Toronto International Film Festival, Hot Docs Canadian International Documentary Festival, and Canadian Film Fest.Proficiency using media monitoring and analytics platforms Infomart, Meltwater, and Cision, in addition to Mailchimp, Media Relations Ratings Points (MRP), and Microsoft Office.

- Research, edit, draft, and disseminate publicity materials- Responsible for outreach to all campus media across Canada- Assist with advance screening ticket distribution through grassroots promotional research and outreach- Provide support during high-activity periods like the Toronto International Film Festival- Assist with coordination and on-site execution of various events- Maintain accurate media databases

- Collect and distribute press clippings packages daily - Research, edit, draft and disseminate publicity materials - Provide on-site assistance to the team during events and press days - Assist and support the team with post-mortem reports including the preparation of clippings packages and other publicity or promotional materials - Assist with advance screening ticket distribution through grassroots promotional outreach and partnerships

- Oversaw the on-air and off-air work of a team of 9 DJs - Created and monitored weekly programming schedule - Assists in the planning of special events (ex. Radio Laurier’s 24 hour Broadcast) - Organized on-air and off-air interviews with musicians, entertainers, student groups, community members, and those within the STEM community

- Team Coordinator and DJ on 'The Morning Show', a 3-hour daily variety program providing interviews, student election coverage, and daily entertainment [Sep. 2012 - May, 2013]- Researched and conducted live in-studio and phone interviews with musicians, campus club representatives, students' union election candidates, and a variety of other guests- Produced, researched, wrote, and co-host a weekly live 2-hour music-focused variety program called 'Grilled Cheese For Me Please' [Sep. 2011 - May, 2012]

- Works as a team in the supervision of station-wide programming- Monitors Radio Laurier programs to ensure they are maintaining station policy- Reviews program proposals working alongside prospective DJs to ensure their program is suitable for Radio Laurier’s broadcast schedule

- Met weekly with groups of 2-3 students to help develop important academic skills including organization, time management, and effective studying- Edited and reviewed student assignments

- Administrative duties including cataloging, contract building, follow-up calls and other activities required by the organization