Daniel Martin, Mba Email & Phone Number

Huntsville, Al, Us

Huntsville, Al, Us

Georgetown, Kentucky, Us

Georgetown, Kentucky, Us

Georgetown, Kentucky, Us

Sherman Oaks, California, Us

Responsible for the Natrol brand's headquarter calls, P&L, trade promotions planning, merchandising, strategic planning, trade shows and broker management at some of the largest retail and wholesale accounts in the drug, special markets, travel, hospitality and convenience channels, including Rite Aid, Cardinal Health, AmerisourceBergen, McKesson, Big Lots, 7-Eleven, Circle K, Marriott, Hilton, Paradies, Hudson and more. Responsible for leading Natrol whitespace initiatives nationwide. Victories✓ Launched Natrol value-size and max strength melatonin at Rite Aid in 2023, securing Natrol’s #1 share position in the sleep aid segment ✓ Natrol consistently ranked as the #1 or #2 growth driver ($ sales) among brands in the VMS category at Rite Aid during my tenure✓ Secured national everyday distribution at Big Lots ✓ Secured gold standard (eye level, center shelf) placement in 4 of my top 5 customers' sets✓ Launched 12 top-selling Natrol products into the healthcare GPO (group purchasing organization) class of trade in 2023, in partnership with AmerisourceBergen, McKesson and Cardinal Health ✓ Secured new distribution at Marriott in partnership with Lil' Drug Store ProductsHighlights✓ Member, Cardinal Health Consumer Health Supplier Advisory Board

Sherman Oaks, California, Us

Reported directly to the C-suite (CRO/CDO). Responsible for the P&L, growth and operations of all ecommerce accounts, which comprised the largest revenue channel at Vytalogy, Natrol and Jarrow Formulas ($XXXM)Victories✓ Top performing account manager in FY22, as measured by net invoice sales. My territory contributed a record $112M. ✓ Grew Natrol ecomm sales from a $25M/year to a $60M/year in less than 12 months, while increasing contribution margin by +400 bps. ✓ Grew Amazon into the #2 account at Natrol, with 141% YoY growth (Net Rev) and revenue of $44M in FY22, while driving greater share of search (SoS) and return on ad spend (RoAS) across all core segments. Natrol consistently maintained the #1 position in share of search in the Sleep Aids segment on Amazon. Vytalogy (Natrol/Jarrow) became a top-10 vendor in Amazon’s VMS category during my tenure. ✓ Achieved >3000% YoY growth in Natrol's 3P sales on Amazon in FY21, transforming our 3P business into a top-10 account for Natrol, by monthly net invoice sales.✓ Executed a national MAP and channel control policy, and a price increase across the full Amazon catalog (350+ ASINs). These combined efforts delivered an estimated $3.5M in incremental revenue. ✓ Worked with key stakeholders, including the CEO and Chief Product Management and Innovation Officer, to develop a new pack-price architecture across all channels of business.✓ Grew international ecommerce sales to more than $60M/yr through strategic partnerships with iHerb and Coupang Global. During my tenure, Vytalogy established itself as one of the largest iHerb suppliers, with net revenue exceeding $40M annually, building on Jarrow Formula's longtime partnership with iHerb. ✓ Deployed and optimized the Natrol and Jarrow catalogs on Amazon (tier 1 vendor, 350+ ASINs), Walmart.com, iHerb, Vitacost/Kroger Ship, Target+, Lucky Vitamin, Swanson Health and other key ecomm retailers and platforms serving 183 global markets.

Sherman Oaks, California, Us

Responsible for the Natrol brand's headquarter calls, P&L, trade promotions planning, merchandising, strategic planning, trade shows and broker management at key retail accounts in the natural and conventional grocery channels, including Albertsons/Safeway, Sprouts, WinCo, Raley’s, TSMC, Fresh Thyme and more. Victories✓ Secured national distribution at Albertson’s for the Natrol brand. The launch included 6 top-selling SKUs at eye-level placement. ✓ Achieved category-leading 27.3% YoY $ sales growth (24 week) in Sprouts’ Emotional Wellness set through incremental distribution and off-shelf placement, contributing $1.5MM in 24-week retail sales.✓ Secured new distribution for the Natrol brand at key regional chains including WinCo, Raley’s and Fresh Thyme.

Nature's Earthly Choice (NEC) is an importer and manufacturer of ancient grain/alternative grain products, superfoods, legumes and other health foods. NEC acquired Vigilant Eats in November, 2018. Responsible for the Nature's Earthly Choice, Great Day and Vigilant Eats brands' headquarter calls, trade promotions planning, merchandising, strategic planning, trade shows and broker management at some of the largest retail and wholesale accounts in the natural and conventional grocery channels including Whole Foods Market (global) and Albertson's/Safeway (7 divisions).Victories✓ Secured national distribution (11 regions) for Vigilant Eats superfood cereal pouches at Whole Foods Market.✓ Introduced innovative new items from the Nature’s Earthly Choice and Vigilant Eats brands to Albertson’s divisions nationwide, resulting in over 2000 new points of distribution.✓ Secured new distribution for Nature's Earthly Choice nut flours at WinCo Foods.

Bloomington, Indiana, Us

Vigilant Eats was a self-funded startup that manufactured innovative superfood cereals. Its mission was to disrupt the cereal category with cutting-edge healthy ingredients, innovative design/packaging and authentic branding. Vigilant Eats was acquired by Nature’s Earthly Choice in November, 2018.Responsible for sales, sales strategy, trade promotions, merchandising, customer care, field marketing and product demonstration nationwide. Built the company’s sales organization from the ground up.Victories✓ Opened & managed over 2,000 accounts in 48 states, including Whole Foods Market (11 regions), UNFI, KeHE, Thrive Market, The Coffee Bean & Tea Leaf, Kroger, Target, Sysco, US Foods, Aramark and more. ✓ Developed a coast-to-coast distribution network✓ Secured new distribution in 6 international markets✓ Created and managed pricing, placement and trade promotion strategies✓ Trained and managed a team of 20+ including sales managers, merchandisers, brokers, customer service associates and demo reps, resulting in sales growth of 750% in two years✓ Managed multiple nationwide voluntary recalls✓ Developed product demonstration & store-level marketing programs✓ Worked with the CEO to: Develop new products Develop go-to-market strategy Deploy and support a CRM Optimize inventory management Create and refine SOPs Conduct strategic planning

Lansdowne, Va, Us

I was awarded two of the nation's largest privately-funded college scholarships: The Cooke Foundation Continuing Graduate (2015) and Undergraduate Transfer (2005) scholarships, worth $200,000 and $120,000 respectively.

Managed nearly 150 projects for marketing and educational research firms. My specialty: deploying teams to track and monitor talent contact details and movement at global corporations including Deloitte, Accenture, PwC, IBM, Cognizant, Booze Allen, Oracle and many more. Over 95% of projects finished on time and within budget. I am happy to provide additional information upon request.

San Luis Obispo, Ca, Us

Set regional records for highest number of qualified leads obtained in a single day and a single weekend.

Paoli, Pennsylvania, Us

Translated technical research into concise, powerful proposals which Geneva Global used to raise nearly $400K for community development projects. Helped grassroots organizers in 30 countries tell their unique stories to potential donors. As a result, over 70% of their projects were fully funded within 1 year.

Southlake, Texas, Us

Sales and service for Verizon FiOS (fiber optic) internet, TV and digital voice products.

Co-founded theBC.com, a social networking site in South Asia focused on Bollywood fans, leveraging user-generated content to discover and showcase new talent.

Master Of Business Administration (M.B.A.)

B.G.S., Science & Math Concentration

International Relations

A.A., Liberal Arts