Daniel Sylvester Email & Phone Number

Corona, California, Us

Directed Field Marketing efforts for the launch of America's oldest and largest craft brewery into the 3 major southeast Texas markets: Houston, San Antonio, Austin. In this capacity, I spearheaded field marketing for 4 beer distributors across the region with the goal of elevating business success. Notable achievements in this role: * Secured a deal to establish Flight by Yuengling as the official beer of Rice University Athletics which included tickets to host top customers, impactful signage and point of sale throughout the university, product distribution throughout sports venues, and numerous samplings and activations at football and baseball tailgate events.* Negotiated a brand ambassadorship with Houston's top rock station DJ, Rod Ryan at 94.5 The Buzz; leveraged partnership to drive traffic into 10 top on-premise accounts by utilizing Rod Ryan appearances and Imagine Dragons concert ticket giveaways that amplified national sponsorship and retail program with the band.* Negotiated a brand ambassadorship with radio personality, Sean Pendergast at 610 Sportstalk radio and went on to leverage partnership to drive traffic into 4 top on-premise accounts utilizing appearances with Sean and giving away Houston Texans tickets.* Collaborated as a team with 2 beer distributors in Houston securing distribution in 80 on-premise accounts for launch.* Coordinated mobile marketing program to sample product at major events and venues across TX, including at SeaWorld, concerts, Tech Port Arena, and other events that yielded 1K+ samples and 25K+ consumer interactions.* Partnered with marketing agency and local beer distributor to sample Yuengling products in key accounts resulting in 2K+ samples given.

Corona, California, Us

Provided best-in-class marketing support to convenience retailers and served as the marketing resource to the convenience retail sales team with a high level understanding of unique customer and shopper needs to advance activation that fosters stronger customer relationships and results. Worked closely with sales, cross-functional marketing teams, revenue growth management and the category management/shopper insights departments to develop insight-driven, tailored campaigns and custom programs that meet internal and external objectives while aligning with the brand strategy in the Monster Energy portfolio. Significant results include:* Secured 15% growth after launching ampm NOS Energy Drink Wear It with Pride program.* Ideated and executed Maverik Moto Garage program in which Maverik customers entered to win a dirt bike and custom garage by redeeming loyalty points.* Innovated marketing programs during complex new product launches and re-launched for Ultra Gold and Monster Nitro with high-impact pass-through sponsorships, custom consumer promotions, and price promotions.* Identified industry trends and generated 6 retailer-specific custom programs using category, shopper, and retailer-specific data.

Corona, California, Us

Throughout my time with Monster, I advanced rapidly from Field Marketing Manager to Senior Field Marketing Manager to Director of Field Marketing within three years due to exceptional performance. Ensured the successful planning and execution of marketing programs within the TX/OK territory while leading, building, and executing the regional marketing plan that supports growth targets. Charged with leading the brand marketing message and managing relationships with the wholesaler while attracting and maintaining property and event partnerships. Major accomplishments include:Exceeded expectations on a major partnership with Lone Star Motorcycle Rally in Galveston, winning 50% funding from Coca Cola and leveraging assets to sell 1,200+ cases and a sample of 7K+ cans in just three days.* Creatively established proven marketing programming totaling $580K+ of business for the Lone Star Region.* Implemented targeted marketing plans to expand brand awareness and drive sales in key markets across TX and OK.* Strategized and oversaw planning and execution of events covering DUB car shows, Supercross, UFC, Monster Jam, and various music festivals.* Slashed POS spending by 20% year-over-year, ensuring smooth deployment of marketing programs for sustained profitability.

Corona, California, Us

Corona, California, Us

Corona, California, Us

As Regional Sales Manager, I drove sales and account management duties across assigned territory with full-scale ownership of business development opportunities. As such, I administered financial controls for bottom-line success, and I conceptualized sales strategies while fostering relationships with key clients and decision-makers. Much of my focus was facilitating staff training for field sales on standard procedures to boost selling techniques and productivity. Of note:* Produced 8% growth in total business, achieving #2 ranking for highest growth rate of all Regional Managers in the state.* Realized 11.8% volume growth through initiation of a creative distributor incentive program for a high-profile UFC event.* Accomplished 1.4-unit share point increase in Houston grocery in 2014, bringing YTD unit share to 47.9 points with combined achievement as the third highest performer in the West Business Unit.* Boosted cases sold by 2K while simultaneously leading a coordinated and structured sales inventive for Kroger management. Some of my proudest results include:* Alleviated volume loss and ensured distributor accountability with stringent oversight and execution of best practices.* Recognized for effectively driving volume across grocery stores during a challenging holiday sales season through development and deployment of a Monster Holiday Mega Deal that included a wide variety of Monster products and assets.

Corona, California, Us

Managed and built distributor relationships, educated and motivated distributor reps to gain new distribution, build volume in existing accounts, and execute at the chain level within an assigned territory.

Grand Prairie, Texas, Us

Managed 30 high-profile grocery accounts in the Houston area. Identified and targeted opportunities within accounts for incremental display space. Wrote orders to ensure all merchandising areas were stocked and merchandised.