PROFESSIONAL PROFILESkills and experience in strategic definitions and management in omnichannel retail and distribution international companies for home improvement and construction.Capacities for planning and developing businesses, brands, channels, formats, projects and markets.Knowledge and achievements in the execution of on-site and remote sales and marketing plans and initiatives, exceeding annual sales budgets of €50 million, achieving profitability, liquidity and healthy sources of capital.Experience in technical and financial planning, real estate sales management, building projects and assembly of physical stores and distribution centers, with Capex of more than €16 million.Leadership and collaboration in interdisciplinary teams motivated to genuinely serve clients, to achieve important and sustainable results for all stakeholders.Incorporation of innovative information technology systems that support face-to-face channels and e-commerce.Skill in creating and managing product assortments and service offerings, an aggressive pricing strategy based on value creation, and effective cost management in the supply chain.Ability to develop an impressive operating model and a culture of customer service – systems, policies, processes, procedures, practices, routines, checklists and algorithms for operations verification.Achievement of concrete results, skills as a negotiator and assertive communicator in native Spanish, fluent English and basic French.Civil Engineer, Master in Administration - MBA / EAFIT University.