Daniel Bonilla Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, Ca, Us

Los Angeles, California, United States

Media planning, creative production, campaign implementation, and reporting for on-console advertising of record-breaking video game titles: Diablo 4, Call of Duty MW3, and Overwatch 2. - Maximized engagement and revenue opportunities with tailored campaign messaging, targeting, and placement to existing, propensity, and new users.- Managed on-console campaigns for Diablo 4 release, contributing >$XXM in attributable revenue- Worked cross-functionally with wider digital commerce team and external partners, ensuring best-in-class marketing efforts across launch and seasonal beats of Activision Blizzard titles.- Negotiated booking and pricing of premiere placements across Microsoft and Sony, facilitating most-effective coverage and visibility for each title.- Led Santa Monica offices' Latin Employee Resource Group (SOMOS), organizing virtual and in-person events, to raise membership and awareness.

New York, New York, United States

Developed media buying strategy to attract new customers to platform, focused on identifying target audiences, implemented automated marketing campaigns, tracked performance, and managed budgets.- Tracked and analyzed performance of campaigns for daily optimizations, meeting KPI goals.- Managed budgets, ensuring campaigns executed within budget.- Successfully transitioned paid social media management internally from outside agency, saving company >$250k / quarter on agency fees.- Directed creative designer to create library of 20-30 new and optimized assets on monthly basis, allowing frequent testing and launching of high-performance creative assets.- External meetings with media reps from Google, Facebook, Snapchat, Reddit, Pinterest, and TikTok, strengthening company relations with each platform, and maximizing customer service support.- Collaborated with internal teams, improving processes and sharing cross-functional learnings

Brooklyn, New York, United States

Managed media and campaign production, using the agency team knowledge to improve marketing performance and strategize on achieving paid and organic growth goals for clients across mobile and desktop products. - Managed the development of automated lifecycle campaigns that were designed to improve user journeys.- Developed media proposals and post-campaign KPI reports, implementing learnings for future campaigns.- Delivered weekly, monthly, and quarterly reporting updates and potential growth opportunities, building client trust and understanding of marketing campaign status, performance, and optimizations.- Monitored competitive activities and ad platforms, providing industry trends and learnings to clients and agency teams.

New York, New York, United States

Developed go-to-market CRM strategies for enterprise-sized companies looking to automate email marketing efforts and improve efficiency of acquisition marketing funnel.- Managed the building of CRM campaign automations, focused on onboarding and retention, driving new user growth, engagement, and reduced user fatigue and lapses.- Developed go-to-market CRM strategies for ad hoc and long-term product marketing project initiatives, providing clients with a robust library of evergreen and one-off marketing campaigns. - Improved project planning processes and carefully documented process guides, delivering due dates and training materials for agency team members.

New York, New York, United States

- Built and managed the product roadmap of Bandsintown‘s self-serve advertising platform for artists.- Drove product strategy, prioritizing advertising revenue and engagement amongst the user base.- Performed in-depth data analysis to identify and propose high-impact feature opportunities.- Oversaw the delivery of 10M+ email & push campaigns a month, averaging 20% open rate & 12% CTR. - Managed conversion rate optimization, building strategies for testing, optimization, and reporting.- Collaborated with marketing, sales, ad operations, and branding leads on features and tests.

Greater New York City Area

- Responsible for the day-to-day maintenance of high-volume automated email and push promotions.- Developed the design, scheduling, deployment, and analytic reporting of promotional materials. - Identified client solutions and taught users how to best utilize the self-serve media buying platform.

Brooklyn, New York, United States

Brooklyn, New York, United States

New York, New York, United States

Bachelor Of Arts - Ba, Communications & Media

Cinema minor

Master Of Science - Ms, Media Management

Bootcamp, Product Management

Project Management Professional (Pmp) Certification