Daniel Lopes Email & Phone Number

Irving, TX, US

• Responsible for the leading eCommerce team in ANZ - responsible for growing eCommerce within the region by developing sector-specific strategies whilst focusing on tracking and improving the fundamentals.
• Managing two direct reports – eCommerce Marketing Specialist and Graphic Designer.
• Coaching and developing direct reports by providing feedback, instruction, and development guidance.
• Developing and Implementing eCommerce Roadmap & Strategy.
• Working with Sales team to build and deliver Joint Online Business Plans
• Measuring and reporting the Digital Shelf in the key retailers in Australia and New Zealand.

Irving, TX, US

• Managing key initiatives across Search (both Paid & Organic), Content and eCommerce.
• Delivering the measurement of Kimberly-Clark Australia’s portfolio performance in eCommerce via the Global KC framework – this includes but is not limited to monthly reporting to both local and regional stakeholders
• Assisting in the delivery of the KCANZ digital and eCommerce strategy and digital priorities across sectors.
• Ensuring the integration of brand strategy and alignment with AU plans through robust content planning
• Collaborating with the marketing & sales team to develop marketing plans and initiatives, incorporating digital and eCommerce as key components.
• Managing relationship between Digital Agencies and the brand teams.

London, GB

• Developing and executing a robust local marketing strategy that delivers significant growth across all key metrics.
• Working with partners to source industry-leading offers and promotions
• Establishing relationships with key internal stakeholders based in the UK e.g. Marketing, Design, Product, Development & Tech Ops
• Oversee successful transition to new CRM software including new templates.
• Reviewing site conversion goals in Google Analytics and developing an action plan to deliver improvements
• Developing and implementing Oddschecker’s organic search strategy including keyword identification

Melbourne, Victoria, AU

• Management of the Luxbet Affiliate Program including the development the overall channel strategy and Autumn Carnival Plan
• Evaluating and implementing opportunities within the Affiliate space (including but limited to new affiliate opportunities, site tenancy & CPA deals)
• Working with Business Intelligence team and Luxbet Marketing team to develop and optimise promotions in market
• Managing relationships with Key Affiliates (e.g. Punters, Racenet, Oddschecker, BettingPro)
• Working with key internal stakeholders (such as Legal, Responsible Gambling, Finance & ALM/Risk) to ensure that all legal and regulatory requirements are met and adhered.
• Managing the on-time payments & reporting of monthly Affiliate Commissions

Pembroke, BM

• Managing local Social Media Content for all Bacardi-Martini Brands including BACARDÍ, Grey Goose, Bombay Sapphire and 42BELOW Global Page.
• Developing and rolling out the Digital Strategy for Bacardi-Martini Australia (including the prioritising of Digital Initiatives and recommendations regarding innovation in the digital space)
• Responsible for all BTL paid social spend on all Bacardi-Martini Australia Brands.
• Managing the roll-out of Digital Assets as part of Project Gold (Project team responsible for the migration from the Joint Venture, Bacardi Lion, to the Wholly-owned subsidiary, Bacardi-Martini Australia).
• Managing the development and implementation of a new Intranet System (The Bat Cave), a new corporate website (www.bacardi-martini.com.au) and migrating websites to new servers.
• Content Management & development of all Bacardi-Martini Australia Websites

Melbourne, Victoria, AU

- Executing and overseeing all of TAB SEOs and SEM.- Content Management of TAB.com.au website and the Backgold.tab.com.au (during the 2014 FIFA World Cup)- Reporting and Analysing Data related to the TAB websites via Google Analytics.- Scheduling and executing all of TAB online digital advertising using Google DoubleClick.- Managing Digital Media and.

Melbourne, Victoria, AU

• Scheduling marketing content on Electronic Point of Sale units and Sky2 in TAB venues in over 2500 outlets in NSW and VIC.
• Producing content for Tab Market Updates including scripts for talents
• Scheduling TAB materials for TV/Stadium media (including for Major Races, NRL and AFL sporting events and Football matches)
• Coordinating material instructions and delivery of content with Major Free to Air Television stations as well as with Fox Sports (MCN) and Sky Racing.
• Controlling budget for the production of the Market Updates.
• Creating and Controlling master databases

Stamford, CT, US

- Analysing Data- Tracking advertising and sponsorship- Analysing Media

- Answering calls and dealing with customers, patrons and staff- Promotional work at the Sydney Motor Show, Home Base Prospect and Teddy Bears Picnic Rosehill- Inputting crowd attendance onto the database- Direct Sales and Cash handling- Managing Staff at the Pit Stop Shop (The Merchandise shop, usually managing 2-4 people)

Master Of Business Administration (M.B.A.), Marketing

Bachelor Of Business Administration (Bba), Sports Management

Education record