Daniel Lopes Email & Phone Number

Irving, Tx, Us

Responsible for the leading eCommerce team in ANZ - responsible for growing eCommerce within the region by developing sector-specific strategies whilst focusing on tracking and improving the fundamentals. • Managing two direct reports – eCommerce Marketing Specialist and Graphic Designer.• Coaching and developing direct reports by providing feedback, instruction, and development guidance.• Developing and Implementing eCommerce Roadmap & Strategy.• Working with Sales team to build and deliver Joint Online Business Plans• Measuring and reporting the Digital Shelf in the key retailers in Australia and New Zealand.• Managing the product of all eCommerce product content – including but not limited to content on retailer product detail pages and owned websites.• Managing all paid search activity on eCommerce sites such as Amazon, Woolworths & Coles - including developing the overall channel strategy in addition to the trading of the media and reporting.• Working with internal Sales & Category teams to deliver key ecommerce insights, to drive stronger commercial results within specific retailers.

Irving, Tx, Us

• Managing key initiatives across Search (both Paid & Organic), Content and eCommerce.• Delivering the measurement of Kimberly-Clark Australia’s portfolio performance in eCommerce via the Global KC framework – this includes but is not limited to monthly reporting to both local and regional stakeholders• Assisting in the delivery of the KCANZ digital and eCommerce strategy and digital priorities across sectors.• Ensuring the integration of brand strategy and alignment with AU plans through robust content planning• Collaborating with the marketing & sales team to develop marketing plans and initiatives, incorporating digital and eCommerce as key components.• Managing relationship between Digital Agencies and the brand teams.• Managing and auditing the Kimberly Clark Australia’s portfolio within SkuLibrary and other PIMs.• Managing relationships with key external technical partners such as Bazaarvoice, BrightEdge & Syndigo

London, Gb

• Developing and executing a robust local marketing strategy that delivers significant growth across all key metrics. • Working with partners to source industry-leading offers and promotions• Establishing relationships with key internal stakeholders based in the UK e.g. Marketing, Design, Product, Development & Tech Ops• Oversee successful transition to new CRM software including new templates.• Reviewing site conversion goals in Google Analytics and developing an action plan to deliver improvements• Developing and implementing Oddschecker’s organic search strategy including keyword identification • Overseeing & implementing campaigns across SEO, digital performance, CRM, PR & Outreach• Reviewing Oddschecker customer base and highlighted commercial opportunities.• Reporting on Marketing KPIs on a weekly and monthly basis to key internal stakeholders• Managing significant annual marketing budget• Developing and implementing Marketing Processes• Managing two direct report within the Marketing Team• Developing an Outreach & PR plan for Australia.

Melbourne, Victoria, Au

• Management of the Luxbet Affiliate Program including the development the overall channel strategy and Autumn Carnival Plan • Evaluating and implementing opportunities within the Affiliate space (including but limited to new affiliate opportunities, site tenancy & CPA deals)• Working with Business Intelligence team and Luxbet Marketing team to develop and optimise promotions in market• Managing relationships with Key Affiliates (e.g. Punters, Racenet, Oddschecker , BettingPro)• Working with key internal stakeholders (such as Legal, Responsible Gambling, Finance & ALM/Risk) to ensure that all legal and regulatory requirements are met and adhered.• Managing the on-time payments & reporting of monthly Affiliate Commissions• Managing Digital Marketing Assistant as direct report• Management of Channel Reporting for all Paid partnerships/sponsorships• Digital Marketing Lead for the content delivery and placement of TAB Sponsorships on sites such as ESPN, UFC, Super Racing & Triple M• Digital Marketing lead for Facebook Retention campaign trial (6 week trial)• Key instigator in the implementation of the new Digital Briefing process (working collaboratively with the Creative Studio, Marketing Comms team & Digital Marketing Team).

Pembroke, Bm

• Managing local Social Media Content for all Bacardi-Martini Brands including BACARDÍ, Grey Goose, Bombay Sapphire and 42BELOW Global Page.• Developing and rolling out the Digital Strategy for Bacardi-Martini Australia (including the prioritising of Digital Initiatives and recommendations regarding innovation in the digital space)• Responsible for all BTL paid social spend on all Bacardi-Martini Australia Brands.• Managing the roll-out of Digital Assets as part of Project Gold (Project team responsible for the migration from the Joint Venture, Bacardi Lion, to the Wholly-owned subsidiary, Bacardi-Martini Australia).• Managing the development and implementation of a new Intranet System (The Bat Cave), a new corporate website (www.bacardi-martini.com.au) and migrating websites to new servers.• Content Management & development of all Bacardi-Martini Australia Websites• Reporting and Analysing Data related to the Bacardi-Martini Australia websites & social Media Platforms.• Being Digital Lead with Media & Creative Agencies as part of ATL & BTL Marketing Campaigns.• Managing Budget related to digital spend.

Melbourne, Victoria, Au

- Executing and overseeing all of TAB SEOs and SEM.- Content Management of TAB.com.au website and the Backgold.tab.com.au (during the 2014 FIFA World Cup)- Reporting and Analysing Data related to the TAB websites via Google Analytics.- Scheduling and executing all of TAB online digital advertising using Google DoubleClick.- Managing Digital Media and creative agencies.

Melbourne, Victoria, Au

• Scheduling marketing content on Electronic Point of Sale units and Sky2 in TAB venues in over 2500 outlets in NSW and VIC. • Producing content for Tab Market Updates including scripts for talents • Scheduling TAB materials for TV/Stadium media (including for Major Races, NRL and AFL sporting events and Football matches) • Coordinating material instructions and delivery of content with Major Free to Air Television stations as well as with Fox Sports (MCN) and Sky Racing. • Controlling budget for the production of the Market Updates. • Creating and Controlling master databases • Minor Research work within the company in relation to identifying the advertising activities of Key Competitors in the media clippings. • Interacting with Key Stakeholders both internally and externally • Part of the Project responsible for deploying electronic point of sales screens in all Victorian TAB Venues.

Stamford, Ct, Us

- Analysing Data- Tracking advertising and sponsorship- Analysing Media

- Answering calls and dealing with customers, patrons and staff- Promotional work at the Sydney Motor Show, Home Base Prospect and Teddy Bears Picnic Rosehill- Inputting crowd attendance onto the database- Direct Sales and Cash handling- Managing Staff at the Pit Stop Shop (The Merchandise shop, usually managing 2-4 people)

Master Of Business Administration (M.B.A.), Marketing

Bachelor Of Business Administration (Bba), Sports Management

Education record