Daniël Abrahamse Email & Phone Number

Amsterdam, Noord-Holland, Nederland

As the Product Owner Digital Channels at Knab, leading the Commercial Tech Team, responsibilities include overseeing budget management and maintaining relationships with SaaS providers. Together, we ensure the public website knab.nl delivers an exceptional user experience and meets our business objectives.Our team manages the notification communication infrastructure within Knab and is accountable for the marketing data layer, playing a crucial role in how we communicate with customers and analyze marketing performance. We also oversee the public marketing tech stack, implementing tools that enhance our marketing capabilities.A significant achievement has been successfully migrating from a monolithic Sitecore CMS to a headless CMS, Kontent.ai. This transition has improved scalability, flexibility, and reduced dependencies on specific technologies. Currently, we are working on the CRM migration, setting up the new operational communication infrastructure.We champion the implementation of no-code and low-code tools within the marketing tech stack to promote citizen development, reduce costs, and accelerate time to market. This initiative empowers non-technical staff to contribute to development processes. Additionally, we are responsible for building web applications such as lead funnels and calculators, enhancing user engagement and facilitating lead generation.

Benelux

In my role as Digital Portal & Chatbot Manager at Allianz Benelux, I led key digital initiatives across the Netherlands, Belgium, and Luxembourg. I was responsible for building and standardizing claims and sales funnels for all three countries, enhancing customer journeys and streamlining sales processes.I initiated the AI program for the service desk, successfully implementing Synthesia within the organization. This involved training the Belgian service desk team to effectively utilize AI in their daily operations, resulting in increased efficiency and improved customer support.I developed a calculation engine for a stock application in Belgium, including the creation of an accompanying sales funnel, to support better financial decision-making for clients. Additionally, I oversaw the broker portals in the Netherlands, Belgium, and Luxembourg. I spearheaded the development and optimization of a new broker portal in the Netherlands and enhanced the Belgian broker portal that my team and I originally built in 2020.Further, I advanced the development of the chatbot EVA and standardized other chatbots within the Benelux region to ensure consistent and efficient customer interactions. Throughout these projects, I managed a multidisciplinary team of developers, UX/UI designers, and conversational designers, guiding them to achieve project goals and deliver innovative digital solutions.

Munchen, Beieren, Duitsland

✅ Spearheaded the development and implementation of robust digital and IT strategies to streamline operations and enhance business efficiency in alignment with the organization's objectives and the dynamic requirements of the Olympic & Paralympic partnership.✅ Managed the integration and roll-out of state-of-the-art technology solutions, contributing to the smooth functioning of digital assets and providing a superior user experience during the global events.✅ Established an innovative IT service management framework that supported the continuous improvement of systems and processes, as well as ensured consistent IT service delivery across various global locations.✅ Played a critical role in mitigating operational risks by enforcing strict cybersecurity protocols and implementing a comprehensive data management strategy that upheld the principles of data integrity, confidentiality, and availability.✅ Successfully coordinated with global IT vendors and internal stakeholders, driving synergy and fostering a culture of continuous learning and innovation.✅ Demonstrated expertise in managing budgets, resources, and timelines, ensuring the on-time delivery of high-impact projects while achieving significant cost savings.✅ Embraced a data-driven approach in decision-making, facilitating measurable improvements in operational efficiency, performance, and user satisfaction across digital platforms.✅ Championed an inclusive digital culture, empowering teams to leverage the power of technology and drive the digital transformation agenda forward.Through my tenure at Allianz Global Olympic & Paralympic Partnership, I've learned the value of adaptability, strong communication, and the power of effective digital solutions in a global sports context. I'm passionate about aligning digital and IT strategy with organizational objectives to create meaningful impact and drive business growth.

Brussel En Omgeving

As the Web and Portal Manager at Allianz Belgium, I supervised all facets of our online portals, including day-to-day operations, development, and maintenance. Notably, I led the successful setup of the new MyAllianz broker portal in Belgium, enhancing broker interactions and productivity.As the Product Owner of Allianz.be, I scrutinized user needs and business objectives, developing solutions to ensure the digital product’s features aligned with customer expectations. This role led to the optimization of the customer journey, providing a seamless user experience and driving significant improvements in user engagement metrics.Key accomplishments:✅ Led the successful setup of the MyAllianz broker portal in Belgium.✅ Optimized web portals, improving user experience and satisfaction.✅ Translated business objectives into successful digital initiatives.✅ Collaborated with cross-functional teams for new feature launches.✅ Managed complex projects from inception to delivery.✅ Drove Allianz.be platform improvement through A/B testing, user feedback, and analytics.My expertise in technical management, product development, and stakeholder engagement ensured the functionality, user-friendliness, and efficiency of the company's online platforms, keeping them in line with industry trends.

Brussel En Omgeving, België

Allianz Benelux is a insurance provider that is a part of Allianz Group, one of the largest financial institutions in the world.Tasks:● The development of a specific and agile-driven SEO strategy for the different Belgian market segments, both private and business● The translation of the SEO strategy to concrete points in the area of technology, content, link building and implementation● The development of measurement implementations for websites, portals, tools and implementing these consistently between existing tags, triggers and variables.● Advising on online marketing within the context of campaigns and business models● Coordination and execution for online projects such as: Allianz.be, Prolinknet, FQ Home, rebranding and url migrations.● Coordination and monitoring of external parties supporting execution of SEO processes.● Management of content on various websites, blogs, intranet and extranet.● Advising on usability and conversion in development and management of webpages, tools and application funnels.● Coordination of SEA campaigns activities for various insurance products● The development of hypotheses based on usability tests and analyses from different sources such as web analytics and customer feedback.● Testing of hypotheses using split & smart run tests and multivariate tests and final implementation of successful results.

Rotterdam En Omgeving, Nederland

For my master’s thesis I researched which digital means of persuasion were best suited to influence the purchase behaviour in the online AOV funnel of Allianz Nederland. All methods used were based on scientific studies and underwent extensive testing through panels.The choice for a AOV is a complex decision for many people in the Netherlands which can greatly increase the chance of the customer delaying their choice. (AFM, 2015). Because independent business owners that do not have insurance coverage are better off having something instead of nothing, they could be offered AOV through online channels to combat underconsumption . A way to counteract this problem would to be use persuasion techniques. On the other hand it is irresponsible to persuade people to close a deal on a impactful insurance product if they are not qualified or informed enough to understand the product that they would be purchasing.Due to this I chose to segment my resource and focus on consumers that are relatively financially capable. This was done through the use of a test in a controlled online experiment.This controlled experiment was participated in by 343 persons. The results of this test showed that relatively financially capable consumers are guided by technical product information and arguments. The test also showed that these consumers valued the findings of colleagues that have had experience with this manner of insurance. To ensure the validity of the persuasion techniques used and their effects a field experiment was employed. This experiment was run on 9.376 visitors to the Allianz website on the disability insurance section of the website.

Stepvelden 23, 4704 Rm, Roosendaal

The operation of a carwash in collaboration with my business partner, Matthijs Ausems.The activities included:● The sales of wash programs, subscriptions and loyalty cards● Purchasing required materials for the operation of the carwash● Online and offline marketing● Staff Policy and management● Operational activities● Technical maintenance of equipment

Ploegstraat

Activities included:● The sales of wash programs, subscriptions and loyalty cards● Purchasing required materials for the operation of the carwash● Operational activities● Staff policy and management

Nederland

Activities included:● The creation of a user friendly and attractive web design.● Analysing KPI dashboards and using that information alongside other data to draw conclusions● The translation of the results of data analyses to hypotheses based on the LIFT-model.● Maintaining and promoting the social media accounts● Creating online direct mailings ● The setup of a SEO scan and keyword research and implementation of these conclusions into the website.

The Netherlands

Glimauto was a webshop specialized in the sale and advertisement of Rain-X car care products. This webshop was built to acquire first-hand knowledge in the field of fast moving consumer goods.Activities included:● The creation of a user friendly and attractive web design.● Analysing KPI dashboards and using that information alongside other data to draw conclusions● The translation of the results of data analyses to hypotheses based on the LIFT-model.● The testing of hypotheses using A/B-tests, multivariate tests and eye tracking to implement successful results to the website template.● The setup of a SEO scan and keyword research and implementation of these conclusions into the website.● Order processing● Materials purchasing

The Netherlands

Activities:● The creation of user friendly and attractive web designs.● The creation and setup of Google Analytics accounts based on key performance factors for the company.● Analysing KPI dashboards and using that information alongside other data to draw conclusions● The translation of the results of data analyses to hypotheses based on the LIFT-model.● The testing of hypotheses using A/B-tests, multivariate tests and eye tracking to implement successful results to the website template.● The setup of a SEO scan and keyword research and translation of these conclusions into a advisory rapport.

Leusden

My bachelor’s Thesis for Volkswagen involved research into how Volkswagen and their dealerships could provide a consolidated image to their target demographics, self employed business owners and small to medium sized businesses.During my internship I was also responsible for the creation of Volkswagen’s mobile website at https://volkswagenbedrijfswagens.nl.

Rotterdam En Omgeving, Nederland

As a intern for the printing company Tripity I was responsible for customer service, order processing and purchasing of materials for the manufacturing process.The actvities included:● Guiding the customer in their choice of printing.● Recruitment of new customers by means of cold-calling.● Purchasing of raw materials and other materials.● Order processing● The setup of social media avenues

Dordrecht

Dubbeldam

Dordrecht

Dordrecht

Master'S Degree, Master Marketing Management, 7

Courses: ● Introduction to Research in Marketing ● Marketing Communication ● Strategic Marketing Management ● Research in Social Media ●.

Bachelor'S Degree, Premaster Business Economics, 8

Courses: ● Statistics ● Services Marketing ● Academical Competences ● Business Research Techniques ● Marketing

Bachelor'S Degree, Marketing/Marketing Management, General, 8

Courses: ● Retail Marketing ● Consumer Marketing ● International Marketing ● Marketing Communications ● Business Strategies ● Brand.

Havo, E&M, 8,3