• Setting the business up on Amazon Seller and Vendor Central and launching on eBay. • Launching and marketing new eCommerce websites on Shopify.• Improving performance and standards, by focusing on the customer journey and sales process.• Optimising conversion rate by analysis, customer questionnaires and split testing.• Analysing and tracking users and conversions using Google Analytics.• Using Google Search Console and Google Merchant Centre to enhance search and product offerings.• Enrolling and managing affiliate marketing programmes.• Ensuring marketplace feedback is excellent and FBA and SFP metrics are met. • Managing reviews and reputation on Trustpilot.• Writing, posting and managing social media posts.• Buying and replenishing stock for e-Commerce to maximise turnover and profitability whilst optimising cashflow.• Maintaining excellent relationships with key suppliers and key customers.• Running successful email marketing campaigns.• Leading the team to manage day-to-day operations of websites and marketplaces.• Implementing Live Chat and creating automated chatbot replies.• Writing interesting and relevant blog posts and posting them on websites. • Using Salesfire to increase conversion and newsletter signups.

• Launched the UK’s first e-Commerce HiFi website in 1999.• Introduced selling on Amazon Seller Central and eBay. • Implemented digital marketing campaigns, including using Google AdWords.• Increased average transaction value by 50% over 2 years, by focusing on the quality of the sale and presenting premium products and accessories.• Using CRO and by split testing, increased conversion by over 28%.• Selling and fulfilling white goods orders from the Euronics website and from the Family Fund charity

• Daily reconciliation of sales and cash.• Daily bank reconciliations.• Preparation and presentation of monthly Management Accounts from Sage 200 and investigation of variances.• Preparation and presentation of cashflow forecasts.• Preparation and submission of quarterly VAT returns. • Running monthly payroll, payments to HMRC, P11Ds etc.• Preparation of Annual Accounts and audit file for external auditors.• Analysis of data to identify trends and set key KPIs.• Presentation to Management and other stakeholders.• Filing documents at Companies House.

• Training as a Chartered Accountant.• Handling audit and accounts preparations for SMEs and audit of PLCs.• Management accounts, tax calculation, cash flow forecasting and resolving audit queries.

Production planning for tablet manufacturing and sterile products.