Daniel Aburrow Email and Phone Number

In my role as a Senior Marketing and Communications Officer, I have harnessed a wide array of skills to lead and innovate across digital, social, and traditional marketing landscapes. My expertise in executing multi-media campaigns and managing significant project budgets showcases a unique blend of creativity, strategic planning, and analytical prowess. I take pride in having led the digital transformation within my organisation, setting a new standard for community management and engagement.Key Responsibilities:- Led significant behaviour change campaigns, both internally and externally.- Advised on efficient communication strategies, leveraging media and political insights to mitigate risks.- Produced compelling reports and presentations, persuading stakeholders with recommended solutions.- Ensured communication materials' accuracy and consistency with the council's brand values.- Built strong relationships with managers, suppliers, and stakeholders, offering professional advice.- Provided strategic counsel on information presentation, enhancing the council's reputation.- Collaborated with the Communications & Engagement Team, mentoring team colleagues for a unified approach.- Managed campaign budgets up to £100K, optimising resources for maximum impact.Key Achievements:- Coordinated communication for key projects, ensuring effective message delivery across sectors.- Executed social media campaigns aligned with brand messaging, showcasing Adobe Creative Suite proficiency.- Led social media strategy, exceeding expectations while maintaining corporate identity values.- Worked with teams to create engaging marketing content, meticulously planning and monitoring for optimised performance.- Informed future campaigns with marketing trend analyses and contributed to website development for consistent messaging.- Led a digital-first strategy, significantly enhancing digital marketing and community engagement

As a Communications & Engagement Officer, I orchestrated & implemented strategic communication initiatives, significantly enhancing the service's visibility & improving the user experience on our website. My responsibilities entailed translating intricate information into accessible, impactful communications that resonated with our target audience, closely monitoring & managing budgets for communications activities, & ensuring all content aligned with the latest market trends & service expectations.Key Responsibilities:- Crafted clear, compelling communications material from complex information, in line with service expectations & corporate priorities.- Conducted thorough budget oversight for communication activities, aligning spending with service priorities & efficiently managing expenditures.- Analysed the impact of communication strategies, adjusting to shifts in advertising trends and leveraging data to refine campaign approaches.- Led the design and implementation of paid social advertising campaigns, incorporating industry best practices and the latest trends to maximise reach and engagement.- Oversaw the lifecycle of advertising campaigns, from initial concept through narrative development to post-campaign evaluation, ensuring they supported service objectives.- Devised and executed targeted social media strategies, utilising content scheduling to boost service awareness and user interaction.Key Achievements:- Spearheaded the development & execution of comprehensive communication strategies, markedly increasing Proud to Care's engagement & visibility.- Elevated the website's user experience through regular updates, better engagement strategies, & streamlined customer journeys.My role demanded a blend of analytical and creative skills, allowing me to effectively lead digital transformation efforts. This role underscored my ability to manage multifaceted communication campaigns, aligning with broader organisational goals.

In my role as the Resource Coordinator for Proud to Care, I managed a multifaceted array of tasks aimed at bolstering the program's objectives. My responsibilities encompassed providing administrative support to the team, managing communication channels, and executing digital marketing strategies. This role demanded meticulous organisational skills and a keen eye for detail to ensure timely and professional responses to enquiries from job seekers and care employers. Furthermore, I was instrumental in enhancing Proud to Care's digital presence through strategic social media management and website analytics, contributing significantly to its brand image and engagement with local providers.Key Responsibilities:- Delivered essential administration support, managing email communications with job seekers and care employers efficiently.- Developed and implemented a comprehensive social media strategy, including planning, scheduling, and executing organic content.- Analysed digital insights using tools like Google Analytics and Facebook Insights to inform content strategy and website performance improvements.- Coordinated local recruitment events, including virtual job fairs and social media campaigns, demonstrating exceptional project management skills.- Maintained the matching service database for accurate analytical reporting on candidate engagement, campaign effectiveness, and web traffic data.Key Achievements:- Significantly enhanced the brand image and digital footprint of Proud to Care through effective social media management and content strategies.- Improved website performance and user engagement by leveraging analytics to identify and implement necessary adjustments.- Successfully managed and executed multiple local recruitment events, contributing to the program's outreach and engagement goals.- Ensured the accurate and timely management of communication channels, fostering positive interactions with both job seekers and employers.

In my role leading the Gaia community, I've nurtured a vibrant community that now boasts 5,000 members and has amassed more than 4.1 million downloads across 30+ mods for the AAA titles ARK: Survival Evolved and ARK: Survival Ascended. My journey has involved not just the creation & launch of these mods, but also steering the community through comprehensive engagement strategies, innovative development practices, and post-release support. I've led a multifaceted team, bringing together web development & QA testing expertise to enhance game playability.Extended Responsibilities:- Managed a Discord community, fostering active engagement and a space for feedback & assistance.- Created support documentation for our mods, enhancing user experience & self-service capabilities.- Mentored & supported other developers within the community to encourage skill development.- Collaborated with other developers on joint projects & commissions, enriching the modding ecosystem.- Designed mod concepts & project plans, guiding ideas from concept to final product.- Developed unique systems to streamline UE development, sharing this knowledge with peers.- Created distinctive environments and world settings for our mods, offering immersive experiences.- Advised stakeholders on mod management & policies, advocating for UGC & premium mod programs.- Participated in an advisory group for stakeholders, providing insights to advance modding initiatives.Key Skills Developed:- Expertise in game development & modding, particularly with Unreal Engine.- Strong project management skills, with a proven ability to lead projects from concept to completion.- Effective team leadership & coordination, fostering collaboration & achieving collective goals.- Proficiency in community management, building & nurturing engaged online communities.- Innovative problem-solving, with a commitment to continuous improvement & sharing best practices within the developer community.

As a Team Manager, I played a crucial role in steering a regional team through a demanding national operation, ensuring meticulous adherence to both performance & safety standards within strict timeframes. Beyond the operational leadership, a significant facet of my role encompassed developing & implementing strategic marketing initiatives to bolster the visibility & impact of our operations. My responsibilities were multifaceted, spanning operational audits, administrative & HR duties, and, notably, the formulation & execution of comprehensive marketing strategies to support our objectives.Key Responsibilities:- Audited officer performance & safety, guaranteeing compliance with the highest operational standards.- Designed & delivered in-depth training sessions for staff, fostering skill enhancement & consistent performance levels.- Managed essential administrative & HR tasks, including timesheets, staff rotas, & workload distribution, ensuring efficient team operation.- Utilised performance statistics to refine resource allocation & operational planning, optimising effectiveness.- Spearheaded marketing efforts, including the development of local campaign materials & event planning, working in tandem with the Communications team to enhance public engagement & programme visibility.Key Achievements:- Significantly raised operational & service standards regionally through targeted training initiatives, directly impacting team success.- Implemented marketing strategies that increased awareness & engagement, including the successful orchestration of completion events & promotional campaigns.- Built & maintained strong partnerships with local entities & stakeholders, amplifying our reach & influence through collaborative marketing efforts.- Streamlined onboarding & exit strategies, enriching team composition & leveraging feedback for ongoing improvement, with a marked enhancement in officer satisfaction & engagement.