• Lead pre-sale & post-sale media planning contact for Los Angeles Times’ entire New York sales team (Luxury Fashion & Beauty, Travel, Finance & Banking, Pharmaceuticals, Alcohol & Food, etc.)• Ideate & collaborate with a team of 5+ Sales Directors & Reps to build custom media plans up to $1M based on unique RFPs for 50+ clients, ensuring client deadlines are met• Brainstorm & propose best-performing ad placements and targeting segments to include on each RFP based on client objectives and KPIs, using my knowledge and experience with LA Times’ portfolio of digital offerings and capabilities• Forecast digital inventory using Google Ads Manager & Facebook Ads Manager; secure digital inventory reservations; and provide all placement previews, specs info, & deadlines directly to clients• Establish and maintain positive working relationships with all clients, agencies, and media vendors• Oversee Insertion Order processing and enter campaigns into Salesforce based on IO specifications• Process and review all creative assets from client to relay to internal creative & trafficking teams to make sure all ads are accurately built and tracked• Seek client final approval of ad previews in order to set each placement & campaign for launch• Monitor campaign delivery, troubleshoot & escalate delivery issues to trafficking team to make optimizations• Own weekly client/agency campaign pacing and performance updates• Partner with internal Marketing & Client Solutions teams on campaign wrap decks and final reports• Process campaign billing adjustments or transfers in internal billing system when neededMain media planning contact for all Luxury Fashion & Beauty clients on LA Times (Louis Vuitton, Versace, Prada, Burberry, Ralph Lauren, Givenchy, Armani, Dior, Bottega Veneta, Van Cleef & Arpels, Loewe, Zegna, Hermès, Net-a-Porter, etc)Other Managed Accounts: Target, Pfizer, Citibank, Delta, Bank of America, L’Oreal, Audible, Macallan, Mr. Black, etc.

• Lead contact for all media planning questions for clients such as HBO, Disney+, Warner Bros Discovery, Paramount+, Showtime, AMC, Target, Citibank, Ralph Lauren, Chanel, Louis Vuitton, Burberry, Rolex, Dolce & Gabbana, Michael Kors, Givenchy, Prada, and more • Ideate, build, and finalize custom media plans using knowledge of LA Times’ portfolio of digital advertisement offerings and capabilities• Establish and maintain positive working relationships with all clients, agencies, and media vendors • Act as liaison between clients/agencies and the LA Times creative & trafficking teams to make sure all ads are accurately built, tracked, and deployed• Review all Insertion Orders to ensure all media buys are correctly entered, executed, and billed in Salesforce

• Research, contact, and book high-profile athletes and writers/reporters for 16 Los Angeles Sports podcasts • Analyze weekly download/listening trends for all podcasts to suggest improvements to the Producer • Report directly to CEO & Producer each week to discuss outlooks for each of the 16 podcasts

• Assisted publicists with researching brands, outlets, and opportunities for top-tier NFL clients• Supported the Director of Athlete Relations with administrative duties and requests• Used PR/Marketing services e.g. MuckRack, Cision, and SportsAtlas to help with client outreach

• Analyzed ticket sales and media campaigns for the 2019 and 2020 seasons using Google Analytics• Helped develop and track e-commerce ads for each sport via Instagram, Twitter, Facebook, Email• Collected and analyzed data in Excel and determined success of campaigns through evaluating KPIs

• Research from idea generation to rep information that led to booking clients such as Yahoo Sports, The Rose Bowl Institute, and SB Nation• Ideas and research led to bookings for interviews such as Matt Ryan, JJ Watt, and Ryan Braun• Managed and maintained spreadsheets, calendars, and other administrative items for the GSE team

• Performed daily management of all social media sites (Instagram, Twitter, Facebook, LinkedIn)• Created content for posting on all company social media pages using Canva & Hootsuite• Responsible for promoting the company brand and mission through social media channels

Summer job 2018/2019