Daniel Addo Email & Phone Number

Ghana

• Manage Local Operations: Running of local operations, including business setup (business registration, licenses, banking etc.), third-party logistics, staff, and country-specific commercial operations.• New Business Development: Identify and develop new distribution partnerships targeting wholesalers, retailers, supermarkets, financial institutions, corporations/government institutions and NGOs.• Market Research: Lead BURN’s on-the-ground market research projects, specifically, willingness to pay and usability studies for its existing and new product line.• Team Management: Hire (or outsource), train and manage a team of sales activators/merchandisers, researchers/enumerators, and New Business Development Executives.• Key Account Management: Effectively monitor and manage key distribution partnerships/customer accounts and provide support when necessary.• Research and Reporting: Produce analytical reports on the development of strategic projects, including distribution activities, marketing projects, sales forecasting, as well as comprehensive research reports on a diverse range of topics.• Information gathering: Gather critical market information on the improved cookstove sector, BURN’s distribution partners, competitor activity and other key areas of the market.• Merchandising Strategy: Assist in the development of the company’s merchandising strategy; ensure that all products are visible and well displayed across all retail outlets/points of sale.• Administrative Work: Assist with a range of administrative-related tasks.

Western-Central

Responsible for revenue growth in the zone by implementing sales strategies leading to the conversion of airtime into reloadsResponsible for airtime distribution by ensuring distributors, DSAs and associate distributors comply with all Vodafone distribution KPIsResponsible for subscriber growth targets and acquisitions (Mobile, Vodafone Cash, SOHO,Fixed Broad Band)Identifying and developing the various channels for acquisitions, achieving all Vodafone Cash distribution KPIs, ie, float, liquidity management and active agents. Deliver trainings on product knowledge to agents, cash hub masters, freelancers and retailers

Ashanti/Ba

 Customer Account Management: manage distributor’s account receivables and cash in trade, Generate orders and demand creation, advise customer on proper channel investment to ensure high returns on investment etc. Channel Development: developing focus channels, which are mainly key distributors, sub-wholesalers, traditional retail and open market. New customer prospecting and maintenance of existing strong accounts are key priorities. Coverage strategies: develop routes and journey plans for sales force and ensuring compliance, recruiting new outlets and ensuring effective coverage of all routes/outlets in assigned territory. Brand Strategies: Support new product introduction through numeric distribution and weighted distribution and strengthening existing brands. For example, the introduction of KITKAT and CREMORA by Nestle saw a great support by my team by achieving 80% ND in the first month of introduction. Supervision, Coaching and Training: Identify training needs of assigned sales force, ie, van salesmen, Tricycle salesmen, Open market sales promoters and merchandisers on Field Management Best Practices, through coaching and field accompaniments and recommends special training programs to meet these needs.

Eastern And Volta

 Recruiting, Training and Coaching Distributor sales force to ensure AVA (Availability, Visibility, Accessibility) of Nestle products in assigned territory Driving sales team to achieve sell-out and sell-in targets of assigned distributors Organizing and Supervising all trade activities in my territory Conducting Distributor Daily Operational Review (DDOR) for everyday problem solving and implements Best Standard Outlet (BSO) in my assigned territory Recruiting new outlets/sub-wholesalers, identify open market opportunities, updating and implementing coverage strategies and route to market plans Directly assisting the Regional Sales Manager to manage distributors in the region; by recruiting new distributors, managing distributor accounts to ensure profitability etc.

Ashanti

Managing dealer reps to ensure AVA of MTN products in assigned territoryManaging canvassers to drive sales of MTN productsSupervised sales team to achieve set targets

Masters In Business Administration (Mba), Marketing

Bachelor'S Degree, Economics/Statistics

Ssce, Business, Management, Marketing, And Related Support Services