Daniel Alder Email & Phone Number

Paris, Fr

-Creating business growth and brand positioning/storytelling across WHS NA market.-Currently delivering yoy growth across COT’s.-Launched new products (Reverse) into the marketplace via disruptive campaigns, while delivering strong storytelling for Icons, Ferrari X Ray-Ban, New releases and Summer Solstice Ray-Ban day. -Ongoing collaboration between product and Sales to deliver channel right assortments and channel focused growth initiatives.

El Segundo, California, Us

- Created and led the new brand positioning and vision for the company.- I was a key member of the Executive team that pitched and successfully raised a $75m Series B investment.- Enlisted key thought partners that revolutionized the brand and product offense, culminating in the ‘Reimagine Greatness’ tagline, campaign, brand book, VC and GTM plan. - Worked cross functionally to deliver product positioning, new content franchises, social, long form and OOH content. This resulted in 2x traffic lift in test OOH market and consistent mom engagement and growth in social channels. - Created new Brand Ambassador strategy together with new strategic partnerships to take the Jaanuu brand into new and authentic environments.

-Lead and created all consumer facing marketing campaigns and strategies to drive brand awareness and revenue growth.-Brought fresh & dynamic ideas to the world of Golf through my new ‘Distort Tradition’ brand and product strategy. Took the brand and the golf industry to new places through product (Air Max and Jordan on the course, hoodies, Stone Island Colab), highly engaging content and establishing launch culture within golf. Many shoes launches resulted in 100% sell through within a week. - Developed a new strategic plan for one of sportswear’s oldest and iconic garments, The Nike Polo. This was a new apparel franchise into the sportswear lifestyle market. -Developed a 3 year brand calendar inclusive of product, sports and cultural moments to bring ‘launch culture’ to the golf industry. -Elevated the athlete’s voice through innovative and engaging content and storytelling. -Managed and mentored a cross functional team, both locally and Globally.

-Devised and led a new Global Brand Vision and Platform 'Spark Brilliance' for all Brand Activations and Comms with a focal point on the Euro Champs 2016.- Led a week long 250 person Global Football immersion summit to share the plans and inspire/empower all Global teams. - Created a totally new playbook to connect Football apparel to culture through artists, influencers and co-collaborators (including the Nigeria kit).Team kits launched on artists not on players.- Created the 'Play Free' brand positioning which enabled Nike Football to flourish as the market leader in footwear and apparel. The plan focused on athletes, influencers, partnerships and brand campaigns to keep pushing the brand to new and fresh territories, places where Nike Football had never been before.- Took Nike Football from number 2 in the market to number 1. -Launched numerous product and athlete long and short form content, including C Ronaldo, Neymar, France federation, England team and the big brand film The Switch.

- Led the World Cup 2014 advertising, digital strategies and the high profile production of films such as Men In the Arena, Winner Stays (118m views YT), The Last Game 8 min animated film (92m views YT), Hypervenom Deadly Breed & Mirrors (Neymar), Rory Mcilroy & Wayne Rooney 'Straight Down the Middle', all WC animations, Zlatan campaign during WC, plus many more.- Coordinated all Global markets’ advertising and digital strategies including partnerships, ambient ideas, local executions, films and OOH.

London, London, Gb

New York, Ny, Us