Maak kennis met Personalyse, bureau voor data-driven online marketing. Wij vergaren, analyseren, verrijken en benutten data om onze klanten te laten excelleren. Ons vertrekpunt voor persoonlijke marketing is data. Overzichtelijk gemaakt en volledig benut. Want daarmee helpen we opdrachtgevers om meer rendement te behalen.

As a Senior Consultant I designed, managed and delivered Advanced Analytics solutions, providing value for companies and their customers.I worked as a project lead on many interesting and challenging projects, including topics such as Capacity Management and Optimization, Big Data labs, Attribution and Marketing Mix Modeling, Recommender Systems, Personalization, and Conversion Modeling. Notable customers I worked with include Ahold Delhaize, ABN AMRO, HEMA, De Volksbank and Staples International.

Crystalloids assists organizations in their interaction with customers by adding intelligence to their marketing automation processes by means of data and technology. Crystalloids' service areas are: Predictive Analytics, Operational Marketing, Online Marketing, Data Optimization and Customized Solutions.

My PhD project concerned trust in institutions (government, science, corporations) as a means to deal with uncontrollable risks, with a focus on consumer trust and behavior, as well as political trust and voting.Dissertation title: Public Trust: Expectancies, Beliefs, & Behavior.

Teached work groups in various Statistics and SPSS courses