• INDIVIDUAL EXPERT ADVICE• SAFE, SUITABLE & SPECIFIC PROGRAMMING• MOTIVATION & ACCOUNTABILITY• FRESH IDEAS, INSPIRATIONAL & FUN• EFFICIENCY• MENTAL & PHYSICAL SUPPORT• RESULTS

Accountable for GANT’s commercial and customer experience outlet in Cheshire OAKS Ellesmere Port, leading 12 staff with annual turnover of +£3m. The store welcoming over 5,000 customers per week. • I work closely with the Regional Manager and step in to lead, inspire and drive the region during his absence giving me the opportunity to elevate, impact and influence 11 stores which consists of Outlets & FP stores. • I visit stores on our region and complete / conduct a SVR report looking at the ‘HOW’ to ensure ALL stores are meeting expectations, how they can be more commercial / reactive to trends whilst planning strategically due the agility needed working in OUTLETS / high footfall stores.• I drive conversion and sales through high customer service expectations, ensuring the store teams are always consistently delivering ‘GOLD’ service across our 3G’s, ensuring our core values are at the heart of what we do.

Leadership commitments were divided between Manchester’s multi-million-pound Flagship Store and working closely with the regional leader. During Moments, I led the region giving me the chance to influence, support and impact 26 stores.• I conducted and contributed to weekly regional calls discussing ‘what good looks like’ to impact commerciality and drive the right behaviours throughout their stores• My role required me to bring our CORE values (Bold, Open & Trusted) to life. I was accountable for ALL aspects of our 4 pillars – Customer, Finance, People & Operations working in-line with P&L• I conducted store visits completing an MOE (Measure of Excellence) Audit to ensure stores were 100% compliant, working in-line with the FCA Regulations and business expectations.

As the Store Manager, I acted as an inspirational role model, leading, training and coaching a team of 11 Sales Ambassadors and Managers, to achieve store KPIs and overall business objectives through tireless drive and commitment, delivering a world class experience to all our customers.• Implemented new processes to elevate this franchise store and maximise overall business objectives, including; Impactful daily briefs, succession planning, training schedule, weekly management meetings, weekly and monthly team meetings, productivity trackers, CRM store collective action plan, BOH streamlining and weekly walk-throughs to enhance visual merchandising, increase KPI’s and sell-thru performance• Effectively recruited to elevated the store and its people through strategic talent selection & alignment, resulting in this Hugo Boss franchise store performing in-line with Hugo Boss’s global expectations. I planned individuals’ inductions and onboarding, ensuring all management dedicated time to train, coach and develop new recruits. In addition to this, we implemented shadowing programs, on-going training, weekly 1-2-1 and tailor-made PDP plans giving new recruits the best possible chance of excelling in their role and achieve continuous success• Implemented a customer centric mindset to continuously build a loyal client base and maximising our CRM program to drive sales performance and customer retention • Performed all functions in-line with policies & procedures set by both, Hugo Boss & JD Group, ensuring 100% compliance. This included payroll and working in-line with weekly wage budgets, health & safety, auditing, compliance, stocktaking, investigations, performance reviews, online & virtual training modules, weekly, monthly & quarterly reports and business reviews

Drove customer experience and sales performance, supporting the regional director leading Tiffany & Co.’s Flagship Boutique in Dubai Mall. I led 33 people directly. Annual turnover exceeded £30m which represented approximately 65% of Tiffany & Co’s entire UAE trade.• Store achievement in customer satisfaction performance. TEI & NSS KPI’s increased by 44% resulting business expectations being met. Achieved through GEM (Guest Experience Manager) implementation and shop floor presence to support the sales advisors to elevate customer experience through storytelling and curiosity The GEM is responsible to ensure that Tiffany & Co.’s sales ceremony is actioned at all times whilst providing on the stop coaching and feedback for quick effective results. • The store successfully increased their CRM outreaches by 118% from 43% to 94%. Achieved through strategic and impactful outreach planning. This focus drove higher footfall, developed client relationships, increases client acquisition, built brand awareness, and increases RR sales, aftercare sales and overall store objectives. • Spearheaded the stores Love & Engagement outreaches actioning a 2-2-2-1 concept. Conversion to sales 12% vs 7% walk-in footfall – placing Dubai Mall in the top 5 stores in the EMEA region for this outreach.• Develop and implemented productivity trackers and store incentives to drive new product launches, slow movers, aftercare service and sales• Acted as a training ambassador, ensuring 100% completion of the team’s 57th & 5th online training modules• Supported, guided, and mentored 2 team members on their internal progression during a six-month period, achieved through strategic and tailor made personal development plans.• Performed all tasks working in-line with policies and procedures ensuring 100% compliance at all times, including; cycle counts, stock-takes, auditing, investigations, performance management and all health and safety related topics

Led the performance of the luxury sneaker departments for both Men & Women, managing 45 people directly. During moments, I stepped in to lead the store acting as a point of contact overseeing 250+ staff, 40+ concessions, service areas and BOH staff across 96,000 sq. ft.• Increased annual turnover on my departments - 2018 YTD by 8% vs target, 11% vs LY, and 37% vs LLY. • Increased our SPE (Service Performance Evaluations) scores across my departments by 47% YTD in 2018 achieving 94% vs 65% LY. • 6 Internal promotions overseen through guidance, coaching & mentoring programs, tailor-made PDP’s to maximise efforts, gain their commitment and enhance employee engagement. I organised and directed product & customer service training sessions, motivational & impactful daily briefs and set daily action plans to attain sales goals through incentives.• I led and collaborated with our marketing team to expand our Sneakerhead portfolio in the UAE through social media presence, events, networking and the execution our exclusive & limited releases.• Responsible for talent acquisition through selection, screening & alignment, planning onboard recruitment/induction, training employees and implementing shadowing programs, ensuring completion of all required administrative work for new employees as per company guidelines. • Resolving client queries through proactive and solution focused problem solving, the ability to prioritise and be agile in this high volume, fast paced environment. Level Shoes is an award-winning concept store showcasing collections from; Gucci, Louis Vuitton, Prada, Valentino, Dior, Fendi, Dolce&Gabbana, Chanel, Balenciaga, Givenchy, Burberry, Saint Laurent, Salvatore Ferragamo, Alexander McQueen, plus many more. PERSONAL AWARDS: Q4 Manager Excellence Award 2017 - My departments increased by 58% vs LY in our SPE (Service Performance Evaluation) results throughout Q4 in 2017, which was the biggest lift throughout the Chalhoub Group for this period.

Spearheaded overall performance in Liverpool's Flagship Store across 12,500sq. ft. I led 25 team members working with Hugo Boss Green & Hugo Boss Mainline categories. HB Green label represented 63% of the store’s overall sales resulting in this location being the best-selling store on the globe for this product range.• Displayed expertise in maximising conversion by 78%, from 7 - 12.5 % within 2 years resulting in the store achieving the 4th best conversion in the UK vs 17th-best in 2015. Also attained aggressive growth over the same period in all KPIs; NS:PT +55%, UPT +50%, MSR +16% and expanded the CRM program by +56%. • The above results were achieved through implementation of best practices, assigning daily working principles, continuous process improvements, training, coaching, actioning impactful briefs, setting a daily focus, implementing clienteling objectives through daily outreach targets, working with stakeholders ensuring operational excellence, sufficient stock packages.• Planned and executed in-store seasonal events acting as a brand ambassador working with business partners such as Mercedes-Benz, Liverpool FC and the Hilton Group. This was achieved through strategic networking and building client relationships. Additionally, our store was responsible for the logistics and organisation of our prestigious partnership with Liverpool FC in which Hugo Boss provided tailoring. • Successfully decreased stock loss in this highly targeted store for professional theft. In 2016, our result was 0.2% loss vs 0.8% loss for 2015. Achieved through; implementation of new processes, BOH and VM streamlining, full review of security procedures, store scheduling and training staff to be more vigilant and confident to deal with challenging situations

Oversaw 7 stores in a 50-mile radius, managing approximately 45 people directly, accomplished increases in annual turnover YOY with sales contribution in excess of £12m per annum combined from all locations. • I oversaw each location using a hands-on approach and continuously leading by example. I supported each store’s performance by formulating and delivering medium & long term development plan collaborating with store managers and their store teams. • I recruited, trained and developed managers setting clear objectives and expectations. I conducted quarterly and annual performance reviews. • I hosted weekly management meetings to outline expectations, implement focuses, discuss commercial opportunities to impact growth. I attended regular meetings with company directors to discuss how we gain an advantage on our competitors to ensure expectations were consistently met. • Full accountability of brand selection, working in-line with brand distribution guidelines, making commercial decisions to drive sell-thru and enhance each demographic store profile. I attended buying trips and built strong relationships with brand reps to boost brand representation. I collaborated with business analysts, buyers, and operations team to maximise performance and achieve business objectives.• Ensured all stores adhered to Health & Safety regulations and company Policy & Procedures at all times. I conducted store visits, investigations, audits and disciplinary hearings.I gained extensive knowledge & experience working with premium fashion brands Hugo Boss, Paul Smith, Ralph Lauren, and Armani Jeans. Infinities also had exclusive accounts with several technical, innovative, and contemporary brands such as Stone Island, C.P Company, Paul & Shark, The North Face, Y3, and MA: STRUM.Infinities Menswear also showcased talented Lifestyle & heritage brands such as Barbour, Lyle & Scott, Fred Perry, Nudie Jeans, Edwin JAPAN, Carhartt, Nike & Adidas Originals