Daniel Alter Email & Phone Number

New York, New York, Us

- Joined Suave Brands Company as first CEO following the brand’s acquisition by Yellow Wood Partners- Led carve out and stand up of new company enabling TSA exit and commercial separation within six months- Built high performing team of 50+ to lead stand alone Suave business following Yellow Wood’s asset only purchase of the Suave brand. - Led acquisition of Chapstick brand from Haleon, completing full integration of US business at close without TSA. Acquisition completed -1 year post-inception of Suave Brands Company.

Blackfriars, London, Gb

- Led strategic initiatives across US portfolio including the sale of the Suave NA business to Yellow Wood Partners- Overseeing media investment across full US portfolio- Led creation of 40 person performance marketing organization, integrated retail and traditional media into single performance framework leveraging advanced analytics to maximize ROI.

Blackfriars, London, Gb

- General Management of Unilever’s $1.5B US Hair Care business with top and bottom line responsibility. Portfolio includes Suave, Tresemme, Dove, Shea Moisture, Nexxus, etc...- Successfully drove turnaround of one of Unilever’s most challenged business units, delivering two consecutive years of growth following 10 years of decline. - Led 60 marketers and 100+ cross functional team in development and execution of innovation, marketing and business plans- Member of North American Beauty and Personal Care Leadership Team and Hair Care Global Category Leadership Team

Blackfriars, London, Gb

- Led commercial due diligence of a large Skin Care acquisition opportunity- Restructured integration model for recently acquired Shea Moisture brand- Developed strategy to launch DTC brand Dollar Shave Club in brick and mortar retail

Blackfriars, London, Gb

- General management of Unilever's $500M Personal Care business in Canada with top and bottom line p&l responsibility- Leading 25 Marketers and cross functional team of 60 across many categories and brands including Dove, Axe, Tresemme, Vaseline, etc...- Member of Canadian operating company board, reporting to US based EVP- Led turnaround of business from historical +1% CAGR to +4% CAGR while increasing cash delivery- Delivered 24+ consecutive periods of market share gain- Named Walmart’s Health and Beauty Vendor of the Year in 2018 and 2019 (two consecutive awards)- Winner of three Cannes Lions (Dove and Dove Baby), six Canadian Marketing Awards (Dove, Dove Men) and Unilever’s Global Grand Prix for brand communications (Dove Men)

Blackfriars, London, Gb

Blackfriars, London, Gb

- Member of Deodorants Global Category Leadership team- Lead development of Global Category Strategy for Deodorant- Established and recruited new category strategy team- Led development of Unilever Personal Care strategy for Europe- Led refresh of Unilever Personal Care's approach to innovation process management

Blackfriars, London, Gb

- Led development of new premium deodorant stick packaging (first new stick pack for Unilever in 10 years)- Developed Degree for Women Challenger Strategy to restore brand growth- Global lead for Clinical Protection platform, developing strategy and communication for launches outside North America

Blackfriars, London, Gb

- Created and launched Axe's social media platform in the US (Axe Brand Voice, Facebook, Twitter, YouTube, etc..)- Developed partnerships with music industry and digital media partners to launch PR platforms Axe Lounge and Axe Music. Artists included Drake, Weezer, TI, and more...- Led cross-category strategic thinking for Axe MasterBrand in North America

Blackfriars, London, Gb

- Responsible for all Axe categories in Canada (Deos, Shower, Hair Launch)- Led development of "Axe Cottage" campaign, picked up for use in other markets- Bold pricing strategy decisions set brand up for future growth

Blackfriars, London, Gb

- Doubled Savoury (Knorr, Lipton) business in 18 months- Developed customer segmentation tool that was adopted by other markets (Europe)- Responsible for management of six buyers across Costco's East and West buying offices

Blackfriars, London, Gb

- Launch of Dove Hair Care in Canada- Launch of Dove Styling Products in Canada- Launch of Dove Campaign for Real Beauty test market in Canada (led in-store promotion)