Daniel An Email & Phone Number

El Segundo, California, Us

• Set and Drive Product Vision, Strategy and Roadmap for Consumer Engagement & Growth Initiatives across a Mobile App and Web• Lead and Ensure the Delivery of a Compelling User Journey and Experience across an Array of Products• Analyze and Determine New Product Viability and Develop Financial Projections, including Oversight and Ownership over the Product Portfolio - Launched and optimized Mattel’s new digital play & commerce platform (marketplace) from 0 to 1 at scale – Achieved $20.5M revenue growth, 6.8M monthly active users & 71% returning users, and 38% user conversion growth - Lead new user acquisition growth, including retention, by initiating personalized data-driven onboarding funnel optimization - Lead user engagement & retention experience by driving immersive content discovery & shopping experience - Reinvent AI-powered user profile, search, matching & recommendation algorithm updates for advanced personalized experiences - Drive the re-engaged user growth by driving the shopping-habit-loop with play-to-completion rewards & loyalty programs (user retention growth)• Own Product and Business Requirement Documents (PRDs BRDs), User Stories & Epics, and User Experience Design (UX/UI) Strategies - Lead UX design strategy by translating the requirements for enhancing user journey and experience across a mobile app and web• Collaborate with Cross-functional Teams to Maintain Work Streams and Milestone Deliverables in an Agile Scrum Framework • Analyze User Feedback and Metrics to Identify User Pain Points and Growth Opportunities - Monitor product performance metrics, drive data-driven decisions, prioritize, trade-off, and execute on time - Define hypothesis and success metrics, and lead multivariate, A/B experiments iteratively to drive data-driven decisions for optimizing user experience - Establish and monitor key performance indicators (KPIs) to measure the effectiveness of growth initiatives

Los Angeles, California, Us

• Drive the Product Vision, Strategy, Tactics, and Delivery with a Long-term and Short-term Roadmap on the NFT Digital Platform, and User Experience - Own product vision, strategy, and roadmap - Lead product-market-fit - Own product requirement documents, feature definitions, user stories, and epics• Lead the UX/UI design strategy for optimal user experiences across a mobile app and web• Lead End-to-End Product Development Lifecycle from 0 to 1 - Launched Super Studio’s first digital play & commerce platform (marketplace) from conception to launch, after the launch. Achieved $14.8M revenue growth in the first six months - Lead engagement & shopping experiences (user onboarding, search & discovery, personalized conversion funnel optimization, recommendations, etc) - Own and monitor key performance metrics (day-to-day) to measure the effectiveness of growth initiatives• Continually Prioritize Work by Communicating Critical Milestones, Deconstructing Features into Discrete Tasks, and Focusing on Results.• Participate in Ongoing User and Competitive Analysis to Understand Landscape, Positioning, and Feature Set. - Analyze market needs, consumer pain points, and competitive landscapes.• Translate Product Goals with Use Cases into Backlogs and Prioritized Features that Effectively • Work with Cross-functional Teams to Plan the Go-To-Market (GTM) Strategy of Completed Features• Continually Review the Performance of Features and Flows to Improve Business and UX Results

El Segundo, Ca, Us

• Lead Digital Webtoon Mobile App Platform Design & Development – 12.6M+ Monthly Active Users & 709,000+ Merchants• Own and Drive Product Vision, Strategy, and Roadmap• Formulate Product Goals that align with Business Objectives (OKRs) and Insights from the Market.• Lead the UX/UI Design Strategy for Optimal User Experiences - Conduct user research, define hypothesis and success metrics, and lead A/B experiments iteratively to drive data-driven decisions• Own and Drive Product-Led Growth from Ideations and Development to Launch, Post-Launch - Reinvent the new shopping-habit-loop with play-to-completion rewards that keep users re-engaged (user retention growth) - Lead in-app currency exchange and acquisition that can be used for the next in-app purchase - Reinvent AI-powered personalized shopping experience by driving preference-based search, matching & recommendation funnel optimization. Achieved 31% user engagement growth from 7M to 9.1M - Optimize new user acquisition & retention growth by delivering personalized data-driven onboarding funnel optimization. New user retention increased by 38%• Own and Drive AI-powered Personalized Engagement Funnel Optimization with Content Recommendation based on User Behavior Data and Preferences - Achieved 12.6M+ monthly active users and 35% user engagement growth• Analyze and Optimize the Holistic User Experiences - Define user needs via user research (focus group interviews, surveys) and user behavior data analysis with digital analytics tools - Lead the performance analytics to optimize the user engagement growth strategy and monitor growth KPIs• Lead Hybrid Cross-Functional Teams to Deliver Complex Projects Iteratively in an Agile Scrum Framework• Work closely with the Other Business Functions to Develop Product Management Strategies by building Collaborative Cross-Functional Working Relationship

San Francisco, Ca, Us

• Lead Home Décor & Artworks Consumer Marketplace Design & Development (Mobile App – iOS, Android, Web) - Develop product vision and roadmap. - Analyze market needs, user pain points and competitive landscapes. - Lead customer interaction through a focus group interview, survey, usage of SQL data, and performance metrics to understand user needs.• Lead the Optimal UX/UI Design Strategy for Better User Journeys and Experiences across a Mobile App and Web• Own and Drive Product Initiatives from Ideation, Development to Launch, Post-Launch from 0 to 1 - Lead live video stream shopping & marketplace experience by delivering offline shopping experience to the digital space (live commerce mobile app) - Drive AI-powered personalized content discovery funnel optimization and curated recommendations. Achieved 34% user conversion growth - Lead user growth by driving overall loyalty and incentive programs with the marketing team. Achieved 27% user retention growth - Lead new user activation growth by reinventing onboarding funnel optimization with a preference & AI-powered recommendation-based landing page • Drive User Data-driven Insights and Execution - Lead performance analytics on user behavior data with Google Analytics, Hotjar, Confluent, and VWO for A/B Experiments - Optimize user engagement & retention growth by analyzing holistic user journeys and experiences • Lead Cross-Functional Teams to Deliver Complex Projects Iteratively in Multiple Dependencies and Constraints in a Highly Dynamic and Agile Scrum Environment

• Lead Location-based Local Merchant/Brand eCommerce Marketplace Mobile App Platform Design & Development - Maximized user retention with in-app currency by driving a play-to-earn gamification process in the app for the next purchase - Lead interactive live video communication between a consumer and local merchants/brands - Unlock personalized engagement experience by driving location & preference-based search, matching & recommendation algorithm updates - Drive in-store retail shopping experiences through a mobile app• Lead Product Management and Manage Software Solution Development with the Engineering Team from Concept, Documentation, Development, and Launch on Time.

San Jose, Ca, Us

• Lead Experts/Professionals Managed Service eCommerce Marketplace Design & Development - Develop product concept, roadmap, business, and technical features and constraints - Analyze users’ needs and identify growth opportunities. - Lead cross-functional teams to deliver the solution on time based on consumer requirements and constraints.• Manage Software Solution Development with Multi-Cultural Engineering Teams

성남시, 경기도, Kr

• Lead Mobile Bank & Payment Service Design & Development for Citi Bank in the US and Hong Kong.• Lead Google wallet project Launch from 0 to 1.• Lead Personalized Recommendation Service based on Customer Mobile Behavioral Intelligence• Lead e-Commerce Marketplace platform planning & development in consumer products - Succeed in the 1st rank trustable marketplace and fast-growing company - Lead product development in Smart Shopping• Mobile-based Intelligent Service Business Strategy & Modeling.

• New Business/Service Planning and Incubation based on Emerging Technologies.• International Expansion Plan and Product Entrance Strategy Development• Business Consulting including Business Plan & Sales Strategy Development.

Suwon-Si, Gyeonggi-Do, Kr

• Mobile-based Product & Technology Strategy Planning / Technical Roadmap / Product Line-up• Lead Wireless/Wired Convergence Network Development• Wireless System Design & Development

• Telecommunication core network system design & development• Lead UMTS (Telecommunication System) System and Application Development• UMTS Core Network System Design & Development • Comparable System Design between UMTS and GPRS (2nd generation system)

Doctor Of Philosophy - Phd, Computer Science

Bachelor'S Degree, Computer Science