• Set and Drive Product-Led Growth Vision, Strategy and Roadmap from the Physical to Digital Space• Define the Long-term and Short-term strategy for Unconventional Product Experiences across the Array of Products• Analyze and Determine Product Viability and Develop Financial Projections, including Oversight and Ownership over the Product Portfolio - Launched Mattel’s first digital commerce platform from 0 to 1 at scale (marketplace) – Achieved $20.5M revenue growth, 6.8M monthly active users & 71% returning users, and 38% user conversion growth - Lead new user acquisition growth by driving AI-powered personalized data-driven onboarding experience - Lead user engagement growth by optimizing digital shopping experiences (personalization, product discovery, recommendations, promotions, etc) - Reinvent AI-powered user search, matching & recommendation algorithm updates for advanced personalized experiences - Drive a play-to-earn gamification and loyalty programs that keep users coming back to complete their journey (retention growth)• Own Product and Business Requirement Documents (PRDs BRDs), User Stories & Epics, and User Experience Design (UX/UI) Strategies - Lead UX design strategies by translating the requirements for an enhancing user experience • Collaborate with Cross-functional Teams to Maintain Work Streams and Milestone Deliverables - Expertise in managing end-to-end development and delivery of technical software products, from conception, QA, and useability test to launch, after launch• Represent the Voice of the Customer to Satisfy Unmet Market Needs by driving User Surveys, Focus Group Interviews, etc.• Analyze User Feedback and Metrics to Identify User Pain Points and Product Improvement Opportunities - Monitor product performance metrics, drive data-driven decisions, prioritize, trade-off, and execute on time • Work with Cross-functional Teams to plan the Detailed Go-To-Market Strategy of Completed Features

• Drive the Product Vision, Strategy, Tactics, and Delivery with a Long-term and Short-term Roadmap on the NFT Digital Commerce Platform, and User Experience - Own product vision, strategy, and roadmap - Lead product-market-fit - Own product requirement documents, feature definitions, user stories, and epics• Lead the UX/UI design strategy for optimal user experiences.• Lead End-to-End Product Development Lifecycle from 0 to 1 - Launched Super Studio’s first digital commerce platform (marketplace) from conception to launch, after the launch. Achieved $13.7M revenue growth in the first six months - Lead end-to-end user journey and experience (product discovery, user onboarding optimization, personalized conversion funnel optimization, recommendations, etc) - Own and monitor key performance metrics (day-to-day) to measure the effectiveness of growth initiatives• Continually Prioritize Work by Communicating Critical Milestones, Deconstructing Features into Discrete Tasks, and Focusing on Results.• Participate in Ongoing User and Competitive Analysis to Understand Landscape, Positioning, and Feature Set. - Analyze market needs, consumer pain points, and competitive landscapes.• Translate Product Goals with Use Cases into Backlogs and Prioritized Features that Effectively • Work with Cross-functional Teams to Plan the Go-To-Market (GTM) Strategy of Completed Features• Continually Review the Performance of Features and Flows to Improve Business and UX Results

• Lead Digital Webtoon Media Commerce Platform Design & Development (Marketplace) + User Behavior Analysis – 12.6M+ Monthly Active Users (Mobile App First, Web) & 70,000+ Partners• Own and Drive Product Vision, Strategy, and Roadmap• Formulate Product Goals that align with Business Objectives (OKRs) and Insights from the Market.• Lead the UX/UI Design Strategy for Optimal User Experiences• Own and Drive Product-Led Growth from Ideations and Development to Launch, Post-Launch - Reinvent AI-powered personalized shopping experience by driving preference-based search, matching & recommendation algorithms. Achieved 40% monthly active user growth from 7M to 9.8M - Lead new user activation growth by delivering a personalized landing page (onboarding funnel optimization). New user acquisition increased by 38% - Lead digital webtoon design tool innovation and image recognition processing for categorization - Reinvent the AI-powered shopping habit loop with personalized play-to-earn gamification for recurring user growth• Own and Drive AI-powered Personalized Conversion Funnel Optimization & Content Recommendation based on User Behavior Data and Preferences - Achieved 12MM+ monthly active users and 35% user conversion growth• Analyze and Optimize the Holistic User Experiences - Define user needs via user research (focus group interviews, surveys) and user behavior data analysis with digital analytics tools - Lead the performance analytics to drive digital marketing strategy and planning• Lead Cross-Functional Teams to Deliver Complex Projects Iteratively in an Agile Environment.• Work closely with the Other Business Functions to Develop Product Management Strategies by building a Collaborative Cross-Functional Working Relationship• Lead and Manage a Team of Product Managers and UX Designers, Fostering their Professional Growth and Ensuring Effective Teamwork.

• Lead Home Décor & Artworks Consumer Marketplace Product Design & Development + User Behavior Analysis - Develop product vision and roadmap. - Analyze market needs, user pain points and competitive landscapes. - Lead customer interaction through a focus group interview, survey, usage of SQL data, and performance metrics to understand user needs.• Lead the Optimal UX/UI Design Strategy for Better User Journeys and Experiences across a Mobile App and Web• Own and Drive Product Incubation from Ideation, Development to Launch, Post-Launch from 0 to 1 - Lead user growth by driving overall loyalty and incentive programs with the marketing team. Achieved 27% user retention growth - Drive AI-powered personalized content discovery funnel optimization and curated recommendations. Achieved 38% user engagement growth - Lead live stream shopping experience by delivering offline shopping experience to the digital space (live commerce – mobile app) - Lead new user acquisition growth, including activation, by optimizing the onboarding process with preference & recommendation-based landing pages - Lead supplier eco-system by empowering sales activities, demand management tool innovation, smart booking, live consultation, etc - Lead AI-powered art image recognition processing to categorize artworks and drive AI-powered recommendations• Drive User Data-driven Insights and Execution across a Mobile App and Web - Lead performance analytics on user behavior data with Google Analytics, Hotjar, Confluent, and VWO for A/B Experiments - Optimize user conversion funnel by analyzing holistic user experiences • Lead Cross-Functional Teams to Deliver Complex Projects Iteratively in Multiple Dependencies and Constraints in a Highly Dynamic and Agile Scrum Environment

•Lead Location-based Local Merchant Commerce platform Design & Development (Marketplace) - Interactive live video communication between a consumer and local partners/merchants - Drive location & preference-based search, matching & recommendation algorithm updates to unlock personalized shopping experience• Lead Product Management and Manage Software Solution Development with the Engineering Team from Concept, Documentation, Development, and Launch on Time.

• Lead Experts/Professionals Managed Service Platform (Marketplace) - Define product concept, roadmap, business and technical features and constraints - Analyze users’ needs and identify growth opportunities. - Define OKRs and success metrics. - Lead cross-functional international teams to deliver the solution on time based on consumer requirements and constraints.• Lead a User Shopping Experience by driving the Expert Search & Matching Process• Manage Software Solution Development with Multi-Cultural Engineering Teams - Interface with operation managers to estimate work efforts, define milestones and manage resources. - Develop detailed project plans including roadmaps, budget, resources, etc - Lead customer feedback to improve the plans and solutions

• Lead e-Commerce Marketplace Platform Planning & Development - Succeed in 1st rank trustable marketplace and fast-growing company - Lead product development in Smart Shopping.• Lead Mobile Bank & Payment Service Design & Development for Citi Bank in the US and Hong Kong• Lead Google Wallet Project Launch from 0 to 1• Lead Personalized Recommendation Service based on Customer Mobile Behavioral Intelligence• Mobile-based Intelligent Service Business Strategy & Modeling

• New Business/Service Planning and Incubation based on Emerging Technologies.• International Expansion Plan and Product Entrance Strategy Development• Business Consulting including Business Plan & Sales Strategy Development

• Mobile-based Product & Technology Strategy Planning• Lead Wireless/Wired Convergence Network (including IP Multimedia System) Development• Wireless System Design & Development

• Lead UMTS (Telecommunication System) System and Application Development• UMTS Core Network System Design & Development • Comparable System Design between UMTS and GPRS (2nd generation system)