Daniel Andrés Iglesias Email and Phone Number

Kernaufgabe: Kundenbindung und Ausbau der Loyalty Programme und digitalen Plattformen.

Kernaufgaben: Kundenbindungsstrategie | Consumer Lifecycle

Kernaufgaben: Consumer Experience Strategie | Kundenbindung

Core Activities: CRM, Customer Journey

Core responsibilities: CRM, Consumer loyalty • Development and conception of the IQOS CLUB loyalty program in Germany • Manage the creation and user experience of the digital IQOS CLUB platform • Creative development of activations to increase user interaction • Responsible for consumer retention budget • Creation of relevant communication content activating IQOS CLUB user

Core responsibilities: Digital marketing, User Experience and Interfaces • Development and optimization of digital platforms for IQOS users • Creation of automated consumer segmentation in database backend for CRM • Conception of CRM Communication (E-Mail, SMS) along the consumer journey • Coordination and project management between brand, creative agencies and developers • Responsible for the implementation of GDPR in Germany

Core responsibilities: ATL & BTL Marketing • In charge for the development and communication of 4 brands (Marlboro, Chesterfield, L&M and Pielroja) in OTP category • Project management and strategic planning of CRM campaigns • Creative development of out of home and point of sale campaigns • Coordination of agencies and relevant stakeholders

Core responsibilities: Marketing strategy • Management of the international marketing team (Panama, Venezuela and Puerto Rico) • Responsible for the development of local and international marketing plans • Development of B2B communication and activation tactics

Core responsibilities: Event marketing • Development and organization of events • Responsible for stakeholder coordination • In charge of resource management and budget

Core responsibilities: Bar management • Operational lead of the hotel bar and nightclub • Implementation of marketing campaigns in collaboration with spirit brands • Responsible for night club guest management communication

Core responsibilities: Restaurant management • Operational lead of different restaurants • Responsible for managing and analyzing the consumer feedback funnel