As the founder of Ayala.Digital, a SMART Factory software business specialized in digital-transformation and e-commerce strategies, I have been leading and mentoring the development team, creating unique solutions for our clients, and establishing commercial relationships with key customers and partners for over eight years. With a master's degree in E-Commerce/Electronic Commerce from Tecnológico de Monterrey and extensive experience in web development, I have successfully implemented more than 100 projects that have reduced operation time, saved costs, eliminated errors, and increased sales for our clients. I am also the co-founder of Rondinc, a cloud-based solution that helps manage and digitize the activities of the security personnel. I am passionate about solving complex problems, innovating with technology, and delivering value to our customers.