Daniel B. Email & Phone Number

Boston, Massachusetts, United States

Charlotte, North Carolina, United States

- Review prospects’ paid search/display/social/Amazon accounts and provide service recommendations to help the sales team effectively sell agency capabilities- Complete client onboarding tasks including audience research, marketing campaign plan, present findings and strategy, and execute approved customer or lead acquisition initiatives - Grow performance and customer acquisition for client portfolio through platforms like Facebook Ads, Google Ads, and other paid channels- Perform ongoing experimentation of messaging, offer and creative to solicit the best campaign results, while using performance data and experiential knowledge to draft new experiments aimed at improvements

Charlotte, North Carolina, United States

- Research, plan, present, and execute paid acquisition strategies for enterprise and ecommerce clients.- Audit paid search/display and Facebook ad accounts and provide actionable insights. - Set up and test scripts, tags, and pixels on clients' sites to accurately measure impact of marketing efforts. - Establish KPIs to effectively manage and optimize campaigns to increase client and agency return on ad spend and retain clients.- Collaborate with the sales team to determine impact of internal marketing campaigns.

Charlotte, North Carolina, United States

- Responsible for assisting in the management of display ads, conversionrate optimization, and paid acquisition marketing tactics.- Helped with all design needs including landing page creation, logos, and ads. - Assisted with internal content marketing. - Created and actively managed client Adwords and Facebook campaigns. - Provided support where needed, including client analytics audits. - Reported weekly and monthly to director of digital and agency partners.

Charlotte, North Carolina, United States

Significantly increased local awareness that led to the biggest sales year since the company moved to Charlotte from New York in the year 2000 by:- Managing all marketing efforts of the business including digital advertising, print, and radio. - Designing print and digital ads, write copy for radio and website, and optimize blog posts to increase organic traffic. - Monitoring online reputation and respond to customer inquiries. - Writing and promoting engaging social media content including coupons, banners, flyers, etc. - Planning and executing email marketing campaigns.- Producing comprehensive reports to measure campaign success and determine areas of improvement.- Improving website navigation and create rich content to drive traffic and reduce bounce rate.- Building strategies and actively managing Adwords and Facebook Ads campaigns.

Charlotte, North Carolina, United States

- Organized team and made sure company standards were met.- Implemented systematic routine that maintained the store at its peak performance at all times.- Increased team productivity, service speed, customer service and cleanliness standards.