• Reporting to Director of Strategic Initiatives. Develop and execute Go-To-Market Plans and Strategic Communications Campaigns for growth initiatives for Prudential Variable Annuities.• Represent Marketing in cross functional project planning and implementation of organizational growth initiatives in the RIA Market.• Lead marketing campaigns promoting brand awareness, new products and lead generation.• Conduct consumer and advisor research to inform content strategy. • Crafted positioning, content develop and drive content strategy for integrated marketing campaigns across print, digital, web, social and video.• Identify target audience (Discovery Data) and develop segmented communication strategy across multiple engagement platforms• Partner with Sub-Advisor asset managers to develop thought leadership programs and solidify positioning among various portfolio strategies supporting the annuity business.• Develop, utilize and report out campaign KPIs (Tableau) to leadership across the organization.• Execute marketing strategy using Agile principles.

Serve as Investment Sales Specialist for Michigan, Ohio and Indiana. Drive proactive sales touches and new introductions focus on Prudential Annuities investment and income platforms. Foster engagement from new producers and educate them on retirement income and investment strategies offered through Prudential Annuities.

Managed individuals, families and small business' defined contribution plans.