Marketing Manager Of Investment Product Marketing And Strategy
Current- Reporting to Director of Strategic Initiatives. Develop and execute Go-To-Market Plans and Strategic Communications Campaigns for growth initiatives for Prudential Variable Annuities.
- Represent Marketing in cross functional project planning and implementation of organizational growth initiatives in the RIA Market.
- Lead marketing campaigns promoting brand awareness, new products and lead generation.
- Conduct consumer and advisor research to inform content strategy.
- Crafted positioning, content develop and drive content strategy for integrated marketing campaigns across print, digital, web, social and video.
- Identify target audience (Discovery Data) and develop segmented communication strategy across multiple engagement platforms