Daniel Baird Email & Phone Number

United States

North Chicago, Illinois, United States

• Responsible for Venclexta HCP and Consumer promotional analytics for CLL and AML indications
• Manages a team of offshore analysts for ongoing reporting and ad-hoc analytics
• Developed a novel Customer Engagement Index to distill the depth, breadth, and consistency of HCP promotional engagement into a single KPI correlated to New Patient Starts
• Lead the development of Venclexta’s Next Best Action model to optimize the sequence and messaging of HCP promotions
• Ownership of reporting for Omnichannel promotional performance and Marketing/Sales execution to identify actionable insights and opportunities for improvement
• Conducts comprehensive analyses determining lift in sales and improvement to HCP access from cross-functional initiatives

Greater Chicago Area

• Responsible for Sub-National HCP data analytics in Immunology for the Rheumatology, Gastroenterology and Atopic Dermatitis Franchises (RA, PsA, AS, UV, UC, CD, and AD indications)
• Manages a team of offshore analysts for ongoing reporting and ad-hoc analytics
• Supported the launch of RINVOQ for rheumatoid arthritis (RA) by targeting high potential HCPs based on historical prescription activity
• Supporting the anticipated launches of RINVOQ for the Psoriatic Arthritis (PsA), Ankylosing Spondylitis (AS), Ulcerative Colitis (UC) and Atopic Dermatitis (AD) indications through HCP targeting analyses
• Supporting the anticipated launch of Skyrizi for the Crohn's Disease (CD) through HCP targeting analyses
• Monitoring the performance of RINVOQ in the RA space through weekly KPI tracking

Bannockburn, IL

• Ownership of the site selection modeling for the construction of $7,500,000 medical facilities including: demographic modeling, market tours, real estate evaluation, financial analysis, and ultimately lease or land.
• Development of a model calculating each center’s monthly valuation/profitability based on donations, protein concentration, fractionation losses, fixed cost leverage, variable costs, and productivity
• Market penetration and competitive intelligence analysis – development of a model that calculates demographic based market potential while incorporating penetration of competitive locations and distance based.
• Forecasting of human resources FTE hiring needs based on productivity and center collection targets for a $48,000,000 tax incentive program
• Creation of strategic initiatives within the Operations and Strategic Planning team to efficiently allocate and utilize multi-hundred million dollar budgets
• Development of site selection strategies using my blood protein model to increase network plasma value by tens of millions of dollars annually

Deerfield, IL

• Creating custom reports using COGNOS to support Marketing in calculating effectiveness and ROI
• Modeling of indices to benchmark relative market cost for advertising
• Providing analysis to validate demand for center hours expansion
• Segmentation of centers by PRIZM market demographics
• Creation of a model to estimate blood protein concentration based on market demographics to increase value of collected plasma
• Supporting and improving center site selection modeling

• Data extraction, market segmentation, category modeling, and data analysis
• Manage multiple simultaneous projects returning in excess of $1 million annually
• Train, supervise, and assist other analysts in Assortment projects
• Experience with data modeling through regression and trend analysis
• Visualization of large datasets to communicate hidden opportunities to non-technical professionals
• Knowledge of Assortman Optimizer in forecasting/optimizing with Plan-O-Grams