• Responsible for Venclexta HCP and Consumer promotional analytics for CLL and AML indications• Manages a team of offshore analysts for ongoing reporting and ad-hoc analytics • Developed a novel Customer Engagement Index to distill the depth, breadth, and consistency of HCP promotional engagement into a single KPI correlated to New Patient Starts• Lead the development of Venclexta’s Next Best Action model to optimize the sequence and messaging of HCP promotions• Ownership of reporting for Omnichannel promotional performance and Marketing/Sales execution to identify actionable insights and opportunities for improvement• Conducts comprehensive analyses determining lift in sales and improvement to HCP access from cross-functional initiatives• Development of dashboards for tracking website performance related to consumer MVA’s• Directed a project to optimize reporting by implementing PowerBI to create dynamic dashboards• Acts as a liaison between Marketing, Sales, Business Technology Solutions, and MABI to ensure organizational alignment on critical initiatives

• Responsible for Sub-National HCP data analytics in Immunology for the Rheumatology, Gastroenterology and Atopic Dermatitis Franchises (RA, PsA, AS, UV, UC, CD, and AD indications) • Manages a team of offshore analysts for ongoing reporting and ad-hoc analytics• Supported the launch of RINVOQ for rheumatoid arthritis (RA) by targeting high potential HCPs based on historical prescription activity • Supporting the anticipated launches of RINVOQ for the Psoriatic Arthritis (PsA), Ankylosing Spondylitis (AS), Ulcerative Colitis (UC) and Atopic Dermatitis (AD) indications through HCP targeting analyses • Supporting the anticipated launch of Skyrizi for the Crohn's Disease (CD) through HCP targeting analyses• Monitoring the performance of RINVOQ in the RA space through weekly KPI tracking • Analyzing call/detail activity of the Rheumatology sales force to assess performance and identify potential gaps in field force execution • Forecasting individual HCP prescription activity to identify trend breaks and weakness • Conducting assessments of differentiated messaging to HCPs using test and control groups • Supports the growth of HUMIRA for the PsA, AS, and UV indications by targeting HCPs performing below trend

• Ownership of the site selection modeling for the construction of $7,500,000 medical facilities including: demographic modeling, market tours, real estate evaluation, financial analysis, and ultimately lease or land closure• Development of a model calculating each center’s monthly valuation/profitability based on donations, protein concentration, fractionation losses, fixed cost leverage, variable costs, and productivity• Market penetration and competitive intelligence analysis – development of a model that calculates demographic based market potential while incorporating penetration of competitive locations and distance based propensity to donate• Forecasting of human resources FTE hiring needs based on productivity and center collection targets for a $48,000,000 tax incentive program• Creation of strategic initiatives within the Operations and Strategic Planning team to efficiently allocate and utilize multi-hundred million dollar budgets • Development of site selection strategies using my blood protein model to increase network plasma value by tens of millions of dollars annually• Performing cost benefit analyses from liter collection to facility construction• Transforming large, raw data sets into meaningful, actionable insights for Center, Regional, and Senior Leadership• Designing and developing experiments and strategies to determine optimal donor fee structures as they relate to cost, liter collection, and donor retention

• Creating custom reports using COGNOS to support Marketing in calculating effectiveness and ROI• Modeling of indices to benchmark relative market cost for advertising• Providing analysis to validate demand for center hours expansion• Segmentation of centers by PRIZM market demographics• Creation of a model to estimate blood protein concentration based on market demographics to increase value of collected plasma• Supporting and improving center site selection modeling• Ad-hoc reporting and analysis to all departments and the Senior Leadership Team

• Data extraction, market segmentation, category modeling, and data analysis• Manage multiple simultaneous projects returning in excess of $1 million annually • Train, supervise, and assist other analysts in Assortment projects• Experience with data modeling through regression and trend analysis• Visualization of large datasets to communicate hidden opportunities to non-technical professionals• Knowledge of Assortman Optimizer in forecasting/optimizing with Plan-O-Grams