Daniel Barbera Email & Phone Number

New York, Ny, Us

New Jersey, United States

Lancaster, Pennsylvania, United States

New Jersey, United States

• Responsible for maintaining workflow, budget, and planning of social media activities.• Pioneered the YouTube channel for brand awareness and doubled subscribers and viewership in five months.• Boosted the engagement rate of social media posts by 30% and increased the website traffic by 46%.• Managing Marketing Department operations, hiring, training, and directing Marketing and Customer Service Teams, and driving the growth and development of an expanding business operation.• Leading social media, email marketing, and lead generation initiatives, increasing email and per-click leads and responses, and substantially expanding company customer base and ROI. • Partnering with company owner, developing and executing a franchise expansion strategy, creating/establishing a franchise business and website adaptation model, and laying the groundwork for the launch of a new profit stream.• Developing/analyzing qualitative and quantitative productivity reports, implementing continuous process improvements, and optimizing the end-to-end customer experience, referral, and repeat business.• Aligning cross-functional team communications, automating CRM System data, assuring messaging accessibility and consistency, and maximizing team productivity and efficiency.• Researching/interpreting competitive market intelligence, creating/leveraging Google Ads, Google Guaranteed/Local Services, Facebook, and YouTube Ads and streaming platforms, and expanding customer marketing footprint, visibility, and customer traffic.• Championed/implemented reputation management programs, earned 300+ five-star reviews, and dramatically improved company image and market presence. • Leveraged A/B and Multivariate Testing (MVT) email campaigns, evaluated desktop and mobile web pages, restructured/improved the visitor website journey, and advanced click and form submission volume.

Greater New York City Area

• Day-to-day management and expertise in the CEO’s digital landscape for social media, influencer, and paid.• Actively supported the marketing team to develop and schedule social media strategies.• Handled several social media accounts, improved customer engagement, and generated more likes.• Doubled the number of social media followers within the first two months with high-quality content and targeted ads.• Redesigned/restructured company website, created new collateral assets including product solution guides and literature, and sales presentations, delivered a 40% uptick in online traffic and lead generation, and improved the visitor experience and market impact.• Evaluated ongoing website performance, tracked conversion ratios, implemented continuous process improvements on three website visitor journeys, and consistently increased website traffic.• Designed and implemented digital marketing campaigns, restructured marketing processes, conversion strategies, landing pages, and calls to action, blogs, and press releases, and increased the ROI and profit performance of 10,000 accounts with one million plus end users.• Developed third-party vendor partnerships, collaborated with outsourced design, web development, promotional event coordination, and sales teams, and managed end-to-end project execution.• Expanded, updated, and migrated 500,000-contact database from Hubspot to Salesforce, and improved sales team workflow productivity and sales potential.• Created Key Performance Indicator reporting structure, measured lead generation, emails, website, social media, and webinar results, restructured marketing programs, and advanced campaign performance impact.• Partnered with web specialists and web development teams, organized/produced 10 educational and promotional webinars, and increased lead generation by 17%.• Volunteer to lead company philanthropic outreach initiative, managed local veteran fundraising events, and raised $30,000 in funding.

Red Bank, Nj

• Created and executed the social media content calendar annually.• Monitored all competitor activities on the social media platform on a regular basis.• Strengthened online presence through targeted social media ads, and carefully design graphics and video.• Planned social media ad tactics that led to 54% growth in company revenue.• Designed national marketing campaign calendar, conceptualized and executed national email, digital, and print marketing plans, assured CAN-SPAM federal compliance, and created a rich lead and referral pipeline.• Developed Customer Relationship Management database in Hubspot and NetSuite.• Collaborated with Marketing, Sales, and Design Teams, designed/conducted 40 downloadable, infographics-based webinars, and generated 1600 new clients.• Compiled program data, determined cost effective and impacting marketing strategy, and analyzed and presented promotional metrics to the CEO.• Managed end-to-end logistics planning and orchestrated 16 annual trade shows.

Union, New Jersey

• Designed and Maintained Social Media Platforms• Record Data in Microsoft Excel• Professional, Prompt, and Polite Customer Service

Kean University

• Established Branding• Setup and maintained social media• Organized fundraising events • Acquired key speakers • Conducted bi-weekly meeting

3700 Rt.35 Hazlet, Nj 07730

• Provide customers with information, in all departments: Seasonal, Floor and Wall, Kitchen and Bath, Plumbing, Hardware, Lumber, and Paint.• Execute customer requests and resolve issues• Attained licenses to maneuver company machinery: Reach truck, Order Picker, Slip machine, Electric Pallet jack, and Forklift.• Create & Build in-store displays• Set up Special Orders and Installation Measurements

57 East Front Street Keyport, Nj 07735

• Involvements with the firm’s clients• A Creative and Writer for Marketing• Designing Stationary and Social Media

Bachelor Of Science (B.S.), Marketing

Global Business Club: Founder/President Host of Kean Entrepreneurial Business Competition 2015 Awarded Kean Entrepreneurial Business.

Associate Of Arts And Sciences (A.A.S.), Marketing