I am a driven individual with over 30 years experience in the optical industry. I have excellent communication and motivational skills with an ability to enthuse those around me to higher levels of performance as well as to build up a loyal following through the customer service experience. Having to run a high end opticians business, I have experienced one end of the market, now I am going to disrupt the lower end and change the way people buy eyewear. My mission with POPSPECS is to offer trendy, fashionable, instantly ready eyewear that is affordable for everyone.