- Execution and elaboration of proposals for the monthly planning of platform promotions, adjusting them in the most efficient way according to the target budget.- Working with finance & marketing departments to define KPIs and supporting metrics based on business objectives- Implementation and analysis of A/B experiments for products to improve conversion rate while reducing spend.

- Support in the development of actions for attraction and retargeting increasing the customer retention rate and optimizing budget control.- Creation and management of weekly/monthly reports that reveal the health of campaigns for product owners/senior managers.- Provide weekly/monthly campaign analysis and sector research on competitors' strategies.

Maintenance and updating of the customer database and CRM working with different departments to ensure that all information is correct and up to date.

Analysis and support in the definition of online advertising strategies to improve the performance of e-commerce. SEO, keyword research and online campaign implementation. Use of tools such as Google Ads/ Analytics, Semrush, Woocommerce, Elementor…