Co-Founder / C.E.O.
Latingrub.Com
New Jersey, U.S.A
In November 2017 I created Latingrub, which began with the idea of being a company that would offer delivery services to local restaurants through an app, where it would automatically connect restaurants with drivers. Then the idea pivoted and we decided to create an exclusive platform for Latin restaurants in the USA, where restaurants could attract customers without having to pay the high fees charged by large platforms such as Uber Eats, Doordash, etc.In 2020 we released our platform in its trial version, with the intention of testing user acceptance in a small way, we managed to affiliate more than 20 restaurants in the Hudson County of New Jersey, and began to promote the platform through digital marketing. Although in April 2021 we decided to close the company, I had a valuable learning experience, while developing it I took several courses in digital marketing, web development, sales, etc., and I applied all this knowledge directly into the company.Having developed Latingrub helped me understand much more about the way of doing business in the United States, the legal, accounting and fiscal areas.I was also able to connect deeply with the Latin community living in the USA, I learned about their stories, their aspirations and their needs.I also learned the importance of testing ideas as quickly as possible, developing Minimum Viable Products and bringing them to the market as quickly as possible, since at the end, the user is the one who has the last word.