Oversee the vision, strategy, and execution of Amazon Music’s highest-impact marketing and partnership initiatives on the Global Brand Marketing team

Form brand partnerships and activations with external and internal brands and talent (i.e. Prime Video, Audible, Twitch, Wondery, Artists)

Developed global partnerships and media campaigns for Pixi Beauty, an independent consumer goods brand with annual revenue exceeding $85M, sold in 10K retailers across 80 countriesLed scalable marketing campaigns designed to increase awareness, conversion, and loyalty among consumers, supporting annual product launches at Target and CVS, leading to 100K pieces of UGCForged brand partnerships with large multi-national corporations including Spotify, Universal Music Group, Disney, and American Express, helping drive 145% YoY revenue growthExecuted brand activations and marketing partnerships, while leading operations across Creative, Social, Digital, and PR, while maintaining the integrity and quality of the brand worldwide

Built brand partnership programs for Disney, Marvel Studios, Procter & Gamble, Wix, PopSockets, Kate Somerville, and Cheetah Mobile, supporting $2M of quarterly revenueReached 20M consumers and garnered 1M engagements in Disney and Marvel campaigns, as well as achieved 15M views and 33K clicks-to-purchase for Olay Established KPIs, analyzed qualitative and quantitative data, and surpassed client goals by 25%Managed valuable brand accounts, streamlined workflows, and expanded client renewals by 250%Collaborated with Product team at MCN to monetize content on YouTube and grow audiences

Spearheaded marketing communications strategy and vision for 125 live film score concerts, and succeeded in surpassing a 90% average sales rate at showsGenerated 81% YoY growth for live film score concerts internationally across NA, EMEA, and APACSupported artist bookings, logistics, and publicity tours for 50 clients Handled client submissions and tracking for Academy Awards and Grammys, leading to 15 winsOverhauled and maintained corporate websites, domain names, and social platforms

Ran campaigns on behalf of Fox Searchlight, Paramount, Focus Features, and Lionsgate at awards shows, film festivals, movie premieres, intimate filmmaker events, and other industry functionsPublicized and marketed films and talent that cumulatively won 40 Oscars, Golden Globes, and GrammysPlanned and implemented marketing campaigns for directors, writers, producers, musicians and filmmakers Represented 50 high-profile entertainment clients, leveraging relationship management to build rapportDrafted and disseminated briefs including scopes of work, press releases, playbooks, and roadmaps

Facilitated publicity and marketing projects for Fox Searchlight across the San Diego marketUsed guerilla marketing tactics to breakthrough and promote tentpole titles such as Black Swan and 127 HoursEngaged the local college communities as a key target audience for publicizing films Creatively intertwined themes from the films that captured storylines and brought alive narratives through thought-provoking campaigns geared at YA audiences