Digital Marketing Coordinator
As Digital Marketing Coordinator at Rivkin Securities, I played a pivotal role in shaping the firm's digital marketing strategies across various channels. This encompassed expanding our social media presence on LinkedIn, Twitter, and Google Ads, enhancing brand visibility through engaging content.In addition to my role, I actively contributed to the evolving digital marketing strategy, collaborating with cross-functional teams and providing insights for quarterly reports by analyzing digital data.I was instrumental in managing and maintaining the company's CRM data, ensuring accuracy and efficiency in our customer information systems.Moreover, I had an input into the design and flow of the company's website, aiding in a user-friendly interface and a seamless experience. This involvement significantly contributed to the firm's online presence and brand development.Successfully handling the weekly digital newsletter, I utilized it as a powerful tool for customer engagement. I crafted impactful communications that played a crucial role in our digital marketing efforts.