Joined Epson in 2011 to undertake the expansion and launch of new Epson Large Format printers (LFP), into new market segments. Implementing a full channel restructure that, for the last 9 years, resulted in No1 market share and growth (IDC).Took on new business product segments and responsibilities to greatly contributed to tripling the Israeli offices revenue.- Extensive knowledge of the market and key accounts.- Sales management & Business development.- Manage distribution & reseller's performance driving both profitability & growth.- Project leadership - manage multiple complex business projects simultaneously.- Manage marketing activities and Budgets, ATL & BTL.- Product launching, training, forming and executing "Go to Market" strategy plans.- Continuous communication and reporting to Global team and management.- Collaboration - strong collaborator who is passionate about building strong teams.

NEWPAN acquired karat in 2008 - "Canon Inc." Sole distributor in Israel.- Sales management - Led the sales team to meet targets and goals. B2B & B2C.- Canon product management : copiers, digital presses, large format, office automation, software solutions.- Market Analysis, Forecasting and stock management.- Design & Execute commercial policy, product pricing and positioning. - Marketing - Leading Product Marketing process in local market.

"Canon Inc." Sole distributor in Israel – Karat.Marketing all of Canon's product lines across channels - Retail, Resellers, B2B & B2C.responsibility for sales and marketing of Canon business solution products, expanding customer portfolio, focusing on Digital Presses, office automation, Copiers and multi-function products, Business scanners, Large format printers and software solutions.