- Defining value proposition and messaging for products. - Conducting market research and working with customers to understand needs.- Managing product launches, coordinating cross-functionality across the company.- Responsible for internal sales education and readiness. - Creating collateral from web content to white papers/datasheets to videos to competitive analysis sheets, and more.

Spreading the word about company technology and product offerings to the community using a wide array of channels and deliverables. - Planning and creating high-grade technical content: articles, videos, how-to’s, webinars- Public speaking at conferences and local community events- Organization of local meetups and events - Planning and executing feature/product launches with Product and Marketing team- Development of sales enablement tools (whitepapers, one-pagers, infographics)- Creation of case studies and testimonials with customers - Planning and executing user and community facing marketing campaigns

Spreading the good word about the company's products, solutions and services. Reaching out to various developer communities, understanding and analyzing pain-points and implementing changes in product. - Reaching out to user communities- Using customer and market feedback, competitive analysis to make informed decisions- Coordinating user forums to collect and identify feature-level development opportunities- Creating and content for user and company consumption- Devising and implementing social media strategy- Exhibiting product expertise that understands and leverages company-wide assets - Owning and managing product documentation

Develop and produce online documentation and interactive content, analyze user behavior, support development team in designing GUI text content and structure.

As an integral part of the Documentation team, contributed to the generation of:- Technical Specifications – Updating existing product specification sheets- Installation Guides – Editing existing guides, and creating new documents for new products