Daniel Berrier Email & Phone Number

Union City, New Jersey, United States

Provide insights / market research consulting services for a variety of clients - including health care/pharma, consumer, public affairs.Qualitative: TDI/Focus group moderation, Discussion guide development, In-home ethnographies, Online boards/communities, Reporting & AnalysisQuantitative: Questionnaire design/execution, Segmentation studies, Ad testing & optimization, Thought leadership surveys, Global research studies, Reporting & AnalysisBrand Strategy: Brand planning & growth, Corporate/brand reputation, Crisis communications support, Press release consultation, Workshops & enculturationBusiness Development: Custom research design, Multi-phase research programs, Proposal writing, Pitch development & executionIndustry Verticals: Advocacy/non-profits, Automotive, Education, Food/beverage, Financial services, Health care/public health, Medical devices/biotech, Pharmaceuticals, Public affairs, Technology/software, Travel/leisure

Hoboken, New Jersey, United States

- Led quantitative and qualitative research studies for health care / pharmaceutical clients across a range of disease states including diabetes, Alzheimer’s and rare disease- Served as a consultant for ongoing development of pipeline products and services including digital health / behavior modification and new drug development- Evangelized research findings to broader audience (marketing, communications, research and development) within large client organizations- Managed team of junior researchers and interns, responsible for professional development / growth- Supported upper management with new business development, proposals and pitches- Coordinated with outside research vendors, moderators, statisticians and other content-area experts

Greater New York City Area

- Led research end-to-end for Northstar US division- Helped grow the business by supporting Managing Director with all new business proposals and pitches for customized research solutions- Managed junior staff on quantitative and qualitative projects across industry verticals and methodologies, responsible for final research deliverables- Expanded outsourcing and coordinated with operations teams on programming, survey fielding, recruiting, data processing, data science and design- Moderated focus groups, online message boards/communities and IDIs

New York, Ny

- Directed qualitative and quantitative research on a wide variety of projects at a boutique research agency- Crafted proposals, pitched research, drafted surveys/discussions guides, prepared and presented reports to clients and agency partners- Managed monthly company newsletter- Wrote talking points for CEO's television appearances.Project experience included: Lincoln Financial Group, NYC Department of Health & Mental Hygiene, Comcast, Zicam, NYC Coalition for a Smoke-Free City

Greater New York City Area

- Managed team of Account Executives in conducting quantitative research and brand strategy consulting- Work included brand tracking, advertising testing, segmentation, implicit response testing and extremely fast turnaround (overnight) surveys.- Was the main point of client contact for the American Express OPEN small business brand, including strategic guidance on their highly successful Small Business Saturday program (3 years in the US and 1 year internationally).Project experience included: American Express, Brand USA, Strayer University

New York, Ny

- Strategic research consultant utilizing quantitative and qualitative research methodologies for some of the world's leading brands- Coordinated internal operations teams on weekly tracking reports and ad-hoc studies- Traveled around the country to support qualitative research projectsProject experience included: Toyota, Panera, Campbell's, Sonic, Hertz, Pfizer, iHeartRadio (Clear Channel Communications)

Vietnam

Taught English to Vietnam's corporate and government leaders. Classes taught included: Big C SuperCenter (marketing staff), TKV (Vietnamese mining company), Vietnam Post and Telecommunications Group, Ministry of Public Security (Vietnamese Government), General Statistics Office (Vietnamese Government)

Washington D.C. Metro Area

- Drafted surveys, focus group discussion guides, topline finding memos and full research reports for a broad range of clients in both the corporate and public policy arenas- Worked in close collaboration and under the guidance of a senior partner at the firmProject experience included: Educational Testing Service, Bright House Networks, 9/11 Survivor's Fund, Horatio Alger Association, National Center on Addiction and Substance Abuse

Washington D.C. Metro Area

- Managed data processing, survey weighting and quality control of telephone and online surveys.Project experience included: NBC News/Wall Street Journal poll

Washington D.C. Metro Area

- Assisted with focus group administration and analysis- Provided help to analysts on quantitative projects as needed

Washington D.C. Metro Area

- Helped plan annual fundraising dinner and coordinate major gifts, annual giving and in-kind donations

Ma, Political Management

Ba, Politics

Education record