Daniel Bershad Email & Phone Number

Princeton New Jersey

I currently expanded my WPST FM role to oversee and manage the National portfolio of advertising business to additional radio stations in other Connoisseur markets.

Princeton New Jersey

I work with potential advertisers by helping them identify their real needs and concerns with their companies. Once we make the identification, I put together programs involving, broadcast, online and on site that can or will help the advertiser create more awareness to their public. This will result in higher top line sales for their business.In addition, I work closely with many regional accounts and assist them in their marketing needs and offer promotional opportunities online… Show more I work with potential advertisers by helping them identify their real needs and concerns with their companies. Once we make the identification, I put together programs involving, broadcast, online and on site that can or will help the advertiser create more awareness to their public. This will result in higher top line sales for their business.In addition, I work closely with many regional accounts and assist them in their marketing needs and offer promotional opportunities online and in broadcast. Such types of businesses are airlines, auto dealers, lottery, casinos and much more.Another aspect of my daily task is to help our company work closely with our national representation firm, Katz Radio Group. The relationship is such that allows me to work closely with individual Katz Radio Group offices nation wide and provide rates, marketing points and stats to help close large pieces of business. In addition, this results in stronger relationships with the media buyers to WPST FM. Show less

I have been moved up from Director of Business Initiatives to Advertising Sales Manager. I help manage a department of 15 Account Executives and another department of 5 people in Telesales.I work on budgets and programs to meet the desired numbers. In addition, my day to day includes working with the Account Executives to help close deals and create strong relationships. Other responsibilities include creating events and special sections for our company to reach new… Show more I have been moved up from Director of Business Initiatives to Advertising Sales Manager. I help manage a department of 15 Account Executives and another department of 5 people in Telesales.I work on budgets and programs to meet the desired numbers. In addition, my day to day includes working with the Account Executives to help close deals and create strong relationships. Other responsibilities include creating events and special sections for our company to reach new advertisers and readers, and to continue working closely with Circulation to help generate more sales.In addition to all this, my role includes increasing our portfolio of national advertisers. I work with developing and maintaining accounts and increasing the share of revenue. Show less

Build and market new publications for the 11 paid newspapers and 7 free papers. To make it all happen, I work with editorial, promotions, circulation and ad sales. The end result is a new insert or new tabloid for the paper. I also work with enhancing our circulation via many marketing methods. This is a big job as circulation is the way for advertisers to measure our reach to the communities.I also work on our national ad sales from start to sale. Since I have a large… Show more Build and market new publications for the 11 paid newspapers and 7 free papers. To make it all happen, I work with editorial, promotions, circulation and ad sales. The end result is a new insert or new tabloid for the paper. I also work with enhancing our circulation via many marketing methods. This is a big job as circulation is the way for advertisers to measure our reach to the communities.I also work on our national ad sales from start to sale. Since I have a large background in national sales in broadcasting, this was a natural fit. Show less

My position at Eastman Radio was V.P. Sales . I worked with many leading advertising agencies on behalf of my client radio stations. The result was millions in billings. I have worked in our New York office as well as our Philadelphia office.

Sold air time plans to media buyers at leading advertising agencies in New york on behalf of our client radio stations around the United States. Worked in the divisions of Banner Radio, Christal Radio, Katz Radio and Eastman radio over a 19 year period. Created very strong relationships with the New York advertising community. The selling required a lot of research and presentations. Billed an average of 12 million per year.I also Managed our Philadelphia office for Katz Radio. As a… Show more Sold air time plans to media buyers at leading advertising agencies in New york on behalf of our client radio stations around the United States. Worked in the divisions of Banner Radio, Christal Radio, Katz Radio and Eastman radio over a 19 year period. Created very strong relationships with the New York advertising community. The selling required a lot of research and presentations. Billed an average of 12 million per year.I also Managed our Philadelphia office for Katz Radio. As a result of this I created very strong relationships with many advertising agencies in the Richmond, Washington, Baltimore and Philadelphia areas. Worked on selling many millions of dollars for our client radio stations during the 2004 political season. Show less

Sold advertising air time to local advertising agencies and local business. I put together presentations using research and commerce information.