Daniel Besser Email & Phone Number

Chicago, IL, US

Chicago, Illinois, US

• Manage a key enterprise relationship, acting as a trusted advisor to provide actionable insights that guide the client’s strategic decisions, particularly in the growth of their Cold Cereal Category.
• Uncovered $2.6M in potential revenue by recommending an expansion of bagged cereal distribution within Walmart, securing shelf space previously held by a top competitor.
• Facilitate monthly client meetings to review progress, align on annual objectives, and ensure projects are on track.
• Streamlined reporting efforts, saving the client’s team 4 hours weekly by developing automated reports in the Discover tool, with updates delivered every Monday at 8:00 AM and exported directly to the client via email.
• Deliver monthly thought leadership content to deepen the client’s understanding of emerging category trends and how they impact their business strategy.

Boston, Massachusetts, US

• Managed a portfolio of 20 retail accounts, enhancing their e-commerce strategies by utilizing Salsify’s Product Information Management (PIM) solution to optimize below-the-fold content for retailers such as BJ’s.
• Led biweekly account reviews, analyzing retailer performance data and providing guidance on content publishing to improve online presence.
• Spearheaded a collaborative outreach campaign with Acme Tools to target non-Salsify customers and suppliers, resulting in 14 new manufacturers publishing content and reducing online SKU creation time by 50% through.
• Partnered with retailers to drive platform adoption through brand outreach, tailored marketing materials, and informative webinars.
• Boosted Salsify's market share by successfully pitching and onboarding new retailers, including Joanne Fabrics, PetSmart, and Petco, to the platform.

Chicago, Illinois, US

• Led retail analytics for the Walmart account, collaborating with merchants to optimize product assortments using data insights.
• Created the "Category at a Glance" presentation to analyze market trends and guide assortment and pricing strategies.
• Generated weekly actionable reports for merchants, positioning Nielsen as a key strategic data partner.
• Streamlined workflow by saving 6 hours per week through the development of a self-service CDT dashboard to help Walmart buyers optimize shelf space based on consumer purchasing patterns.
• Selected for promotion to client manager prior to departure.

Chicago, Illinois, US

• Developed sales analytics reports for Walmart merchants to promote the adoption of NielsenIQ data solutions.
• Broadened the scope of analysis to include over 600 product categories, beyond just high-revenue CPG items.
• Provided weekly insights on incrementality, evaluating category performance in relation to customer purchasing behavior.
• Advised accounts across the Retail Analytics team on optimizing product assortments to maximize profit.
• Designed an automated CDT macro for analyzing and distributing shopper data, reducing processing time by 80%.

Indianapolis, Indiana, US

• Oversaw a portfolio of 21 distributor accounts, generating $1.5M in annual sales.
• Developed and nurtured relationships with key decision-makers at grocery chains and retail partners.
• Analyzed consumer trends and purchasing data to refine sales strategies and optimize results.
• Created and delivered compelling sales presentations to demonstrate the value of expanding clients' wine and spirits offerings.

Grand Rapids, Michigan, US

-Established multiple relationships with category buyers through one-on-one interactions and store visits-Analyzed customer behavior/demographics to determine ways to boost the market and display fresh breads-Presented category metrics on fresh bread reinvention to senior executives of Meijer-Collected and compared competitors’ ads and analyzed reports to.