Marketing and business leader with a track record in building successful brands in APAC. Spearhead all branding, creative, customer acquisition, retention, data analytics and media strategies. Change and transformation leader experienced in creating new teams from the ground up, leading business reprioritization strategies and carving out new engagement models as we navigate new challenges and opportunities. A self-starter and problem solver with 18+ years in leadership roles with the world’s largest media companies, where I introduced disruptive, deeply local and data-driven campaigns with multi-platform digital experiences. I believe in leadership by the power of influence, inspiration and persuasion, not by authority.The power of marketing in the digital economy lies in the hands of the consumer, who demand brand new, original and creatively disruptive content and experiences. Successful marketers need to deliver on those experiences in order to build emotional connections, engagements and consumer relationships. I always shoot for the moon.COMPETENCIES:• Brand Leadership & Business Transformation• Team Leader, Mentor & Collaborator• Digital Media Expertise• Creative, Content & Communications• Customer & Stakeholder Management