Aggregates data, prepares and analyses as it relates to assessment and roadmap development and execution.Produces detailed analysis that facilitates internal team discussion and client facing deliverables.Develop, maintain, and present monthly forecasting scenarios using SQL and Python, to influence marketing spend that optimized to multiple business KPI’s.Collaborate on test execution and reporting through implementation.Uses, evaluates and improves internal templates, tools and processes.Executes and progresses project timeline.

· Conduct survey research; analyze and report results, determine implications, and offer recommendations based on research findings.· Work with the marketing team to establish research objectives, define appropriate research methodology, and develop research instruments. · Develop reports, charts, presentations, and other ways to visualize research findings. · Compile and analyze data to evaluate member and event attendee demographics and behaviors.· Help maintain metrics (such as the Customer Satisfaction Index) that measure the ongoing performance of customer-related projects and support Key Performance Indicators.· Evaluate the level of satisfaction with SPE products and services on an ongoing basis and highlights opportunities for improvement.· Utilize Microsoft Excel, statistical analysis software, and Tableau to extract insights from data.· Work with outside research firms to conduct quantitative and qualitative research projects.

•Conduct applied marketing research including primary and secondary research for MARS clients with projects lasting between two and five months•Deliver questionnaires, interviews, proposals, formal research reports, and formal research presentations•Conduct qualitative, quantitative, and mixed methods of data collection•Maximize marketing research task delivery to enhance MARS efficiency and accuracy

•Managed multiple social media accounts including content generation, posting, messaging, live video hosting, infographics, and article sharing•Created a social media marketing plan including gaining approval for a $750 monthly budget•Boosted organic Facebook reach of Dream it. Do it. MN by 271% and post engagements by 562% in first month of posting•Expanded organic Facebook reach of Minnesota State Advanced Manufacturing Center of Excellence by 465% and post engagements by 894% in first month of posting