Daniel Blazer Email & Phone Number

London, England, United Kingdom

• Create the yearly product release plan• Create the forecast of sales volume with sales team and profitability targets with finance team• Define the composition for each product and lead a cross-functional product development team to achieve product development objectives• Work with sales to identify the SKUs needed for maximum revenue while minimizing SKU proliferation and COGS• Deliver the forecasted revenue and profit within the approved budget• Work with Licensing team to ensure rights are acquired as needed to maximize product profitability• Act as a point of contact for the licensor, if applicable, ensuring that all product adheres to the brand guidelines of the licensor• Interact with consumers, retailers, and distributors to understand their desires and the drivers of product purchase behavior• Prepare presentations for line reviews, customer meetings and corporate reviews• Lead the process for creating assets and sales content to be used for marketing and online listings

London, England, United Kingdom

- Assist Product Manager in product creation from ideology to execution across art, licensing, legal and production, ensuring that deadlines are met along the way to enable a timely release.- Work with a team of editors to ensure club-specific requests are met, copywriting is up to standard and within style-guide expectations.- Manage seven-figure budget totals to ensure all products are built to the best of their ability, within budget.- Assist in providing direction to marketing on product promotion from asset creation to key USPs, including writing the product descriptions that will go out to market and generate pre-launch excitement.- Oversee and liaise with licensors to implement a smooth approvals process for the projects that I’m working on.- Work closely with player licensing to ensure autograph and relic needs of the business are met, including determining market value of subjects and ensuring that the wider soccer business remains with its eight-figure budget.

Billericay, England, United Kingdom

Promoted from my role as Copywriter, I lead a marketing team across video, social media and graphic design. Responsibilities: • The development and roll out of marketing strategy for the business, online and in store.• Reporting at board level on KPIs and key metrics.• Developing and maintaining the Outlaw Pro brand on a local and nationwide scale.• Project management and oversight.• Paid social media spend (four-figure weekly budget).• Developing a content schedule across social media, email, video and blogs.• Producing SEO-friendly copy across product, blog and information pages.• Profile growth through PR across local and nationwide websites, radio and newspaper.• Managing a team of five across video, social media, graphic design and copywriting.Successes:• Record sales in my first full month (April) - 100% increase on previous record-best month• Additional 14% increase on record month in my second month (May)• 35% increase on email database subscribers in first three months• 15% increase on following on Facebook and 20% on Instagram in first three months• PR exposure for the brand across Crystal Palace FC's website, sport blogs, local radio and website

Billericay, England, United Kingdom

Producing copy for:- SEO-friendly content for the website- Posts for social media- Email marketing campaigns- In-store posters and signage- Customer letters- Internal comms emailsSocial media:- Running paid campaigns across Facebook and Instagram, with various goals- Campaign reportingEmail marketing - MailChimp

Selhurst Park

- At the end of my first season (2019/20) the programme maintained the same level of sales as the previous campaign – the first season not to decline in several years - a huge positive in a declining market- Managed and produced written content for cpfc.co.uk from on-the-whistle match reports, long-form out-in-the-community pieces to interviews with former players- On-camera post-match interviews for Palace TV- Social media management across CPFC’s various channels- Manage a Trainee Club Journalist and a pool of freelancers for the club’s women’s and academy teams’ coverage - Podcast appearances

London, United Kingdom

- Develop and implement a social media strategy for Western Union's Liverpool FC sponsorship - Paid social media marketing across Facebook, Twitter, LinkedIn & Instagram- Community Management (Spark Central)- Simply Measured and Netbase to track social media performance - Campaign performance reporting (see Western Union's Liverpool FC Legends In Disguise report attached)- Writing SEO-friendly content for the LFC sponsorship landing page Achievements:Q2 (April-June 2018) results compared to Q1 (January-March 2018):- Mentions up 68% around #WULFC conversation- Engagements up 601% - The top 3 WU-owned posts all had more total engagements than any from Q1- NetSentiment rose 11% - Potential impressions up 203%- Comments up 287%- Shares up 126%- Video views up 10%

London, United Kingdom

Managing a UK and US editorial team, ensuring KPIs are hit and content is up to standardLeading the daily content strategy, and the output around sport, lifestyle and technology.Attending meetings with clients to offer the editorial angle/insightInterviewing potential new contributors and editorsWeekly update meetings with the Head of Video Production/Tech/SalesResearching competitors and making sure CLICKON is always aware of the changes in the market

London, United Kingdom

Editing and writing content around gaming and all sportsManaging a team of 30+ freelance writersDictating editorial strategyPaid social media campaigns to promote contentIn-depth understanding of Google Analytics, in order to tailor content accordingly

Head of social and in-app content for MyVoteMe

London, United Kingdom

Contracted to produce written content for www.transfertavern.com and www.arsenal-mania.comHere is a link to my author profiles: http://www.footballtransfertavern.com/author/dan-blazer http://arsenal-mania.com/people/danielblazer

Managing a team of writersProof reading contentGrow the site's social media accounts

Chelmsford, United Kingdom

Tony Cottee produces a monthly column exclusively for www.foreverwestham.com and once a month I have a chat with him and we put his words on paper.

Using Scribble LIVE to run the LIVE match day blogs.Using Tweetdec and Hootsuite to run various social media channels with the aim of driving users to the LIVE blog.

Tottenham Hale

I spent a few weeks at Hayters producing various written and video copy for several clients (e.g. The Sun, Perform Group) from the press conferences, charity events etc that I attended.

London, United Kingdom

Published copy in The ObserverInterviewed Tim Henman for guardian sport online http://www.guardian.co.uk/sport/2012/jun/15/wimbledon-2012-tim-henman-tipsProof reading copyResearch statistics for Olympic build-up content

Manchester, United Kingdom

Worked for all aspects of BBC Sport:Radio 5LiveBBC 24:7 News ChannelBBC Sport onlineBroadcast Journalism

Contracted to produce 10 articles a week to set deadlines

Fda Sports Journalism, Broadcast Journalism

BA (Hons) Journalism

Education record

GCSEs in the following subjects: Science dual award Religious Education English Mathematics ICT dual award History French Design.