Daniel Booth Email & Phone Number

Warren Mi

• Developed strategy for parts sharing and cost reduction regarding future vehicle families• Balanced the vehicle targets to support the customer and brand needs• Participated in customer research and development of customer profiles• Facilitated the communication and resolution of global architecture issues by acting as liaison between global partners from engineering design and marketing groups• Illustrated the global architectural bandwidth, regional preferences and the current product portfolio• Identified areas of opportunity and competitive solutions for the multiply platforms• Coordinated the innovation and technology plan for the NA program team

•Led a global design team in meeting customer needs through developing seat plastics that increased the craftsmanship, human vehicle interface and styling of the seat while decreasing GM’s costs.•Utilized as a resource by all of GM interior design staff for in depth knowledge of seat comfort, manufacturability, craftsmanship and innovation. Results are seen in product such as Chevy 09 Equinox, Saab 09 SUV, and all Cadillac seats starting with 08 CTS.•Created patentable solutions for problems in comfort, styling, and safety.•Organized and united all 6 global component design studios and engineering to create several seat innovation projects to address global systemic issues.•Actively involved in two Design for Six Sigma projects developing seat comfort methods projected to save the company 20% of a seat comfort development costs.•Identified and helped resolved an average of 50 perceptual quality issues per program.

•Designed interior of the 2008 Cadillac SRX that received Interior of the Year Award.•Influenced current Cadillac styling and Brand Identity used in SRX, CTS, and STS vehicles, helped revitalize the sales of the Cadillac brand. •Involved in concept theme development for Chevy, Buick and Corvette programs.

•Developed 60% of ideas for an auto merchandise partnership between GM and Target. •Designed 2007 Escalade aftermarket parts•Designed, 05 Saturn Ion, 06 Saab for headliners and plastic trim, with under hood design for the Pontiac & Chevy LK3 programs.

•Evaluated, tested, and gave direction for the development of Pro/Designer & Pro/ 3-D Paint software.•Solved difficult surfacing problems and acted as a mentor for PTC’s customer base.•Demonstrated to potential customers how the design cycle could be streamlined.•Investigated new surfacing deformation tools and a possible software merger

Master Of Business Administration (Mba)

Bfa, Industrial Design

Group Projects for Harley Davison, Hewlett- Packard, Texas Instruments Individual Projects for General Motors, Makita, & Mercury Marine