Daniel Briggs Email & Phone Number

Harrogate, Gb

Leeds, West Yorkshire, Gb

At BigChange, an industry-leading SaaS provider in the field service management sector, I spearhead the marketing function to drive customer acquisition and revenue growth. I am responsible for aligning the team with a collective strategy that involves identifying and capitalizing on market trends. I direct the implementation of SEO, SEM, content marketing, social media, search, inbound marketing, paid media, and broader marketing strategies while overseeing a team of 10+ marketing professionals.I have successfully developed and executed comprehensive marketing plans, leading to significant increases in performance and monthly recurring revenue (MRR). I take pride in fostering a creative and collaborative culture within my team, encouraging innovative thinking to achieve our business objectives.One of my key achievements has been creating a high-performing inbound function that consistently delivers tangible ROI for the business—something BigChange had never achieved in its 10-year history.ROI:💸 Inbound Revenue MRR Q1 24: Increase 213% (vs Q1 23) Record quarter!💸 Inbound Revenue MRR Q2 24: Increase 95% (vs Q2 23) New record quarter!💸 Inbound Revenue MRR Q3 24: Increase 258% (vs Q3 23) New record quarter!💸 Inbound Meetings Booked: Increased from 6 per week to 21 (250% increase)💸 CAC Reduced: Optimized Channel Mix and Performance (from 20+ months to <5)💸 Paid Media MRR Increase of 274% (24* vs 23)Growth:💸 Organic Search MRR Increase of 214% (24* vs 23)🏅 Google PPC #1 Channel 30% of MRR (24*)🚀 Organic Search #2 Channel 26% of MRR (24*)🏅 Top Keywords: 70 in top 3 positions, 163 in top 10🚀 Unbranded Traffic Increase: +3,353%Key Projects:🏆 Webflow Website Launch: Re-platformed from WordPress (across 7 countries Feb 24)🏆 Marketing Budget: Decreased by 45% (23 vs 24)🏆 PPC/Paid Media Campaigns to be Top Performing SourcesThese results were a vital part in the evaluation of BigChange for the sale in November 2024.

Luton, Bedfordshire, Gb

Leading a high performing, objective focussed digital marketing function which are strategically aligned to the company goals to ensure continuous tangible marketing added value across the business. I headed up all the following elements of Randstads marketing: marketing strategy, SEO, SEA, PPC, social media, paid social, content, inbound marketing, website and innovative technology / software solutions.2022 Website Performance (YoY)📈 Job Applications: 284k (+20.1%) Sessions: 3.3m (+19.8%)📈 Direct Job Applications: 265k (+58.1%) Bounce Rate: 61.6% (-2.5%)📈 Profiles Created: 8.3k (+10.1%) Open Applications: 16k (+62.4%)Lead Nurturing Project💡 Developed an innovative lead nurturing system for a streamlined approach to marketing/sales lead hand over (system is designed HubSpot and based on user behaviours and interactions)💰 Paid marketing strategy for account based marketing to target prospects (gaining leads at less than £25 per contact)🌱 Evergreen content nurturing created and tailored to the users industry📈 Client database is 167%+ more active and engaged (yoy)⚡ Workflows have been tailored for increased sales conversion (475% increase in business wins in 2022)🎉 2022 results: (Pipeline) MQLs: 142 SQLs: 84 Business Wins: 23‘Possible in People’Although Randstad are the world's largest recruitment firm, they have a huge awareness issue within the UK. Where they are not well known within their core markets of growth. This was greatly impacting the cost to acquire candidates and also meant that the website was very reliant on paid efforts.Channels: Facebook 📘, Instagram 📸, LinkedIn 💼, YouTube ▶️, SkyAdSmart 📺The Results: 700,000 households broadcast reach 🏠, 4 million paid social views 👥, sessions increased by 19.8% ⬆️, direct job applications increased by 58.1% 📝

Leeds, England, Gb

As the Head of Digital Marketing at CSG I was responsible for everything related to digital marketing across all aspects of the global executive search business. 📝 Marketing Strategy: I have introduced direction to the marketing team, by creating structured digital marketing plans which include a content plan, social media and SEO strategy. These plans are regularly reviewed and adjusted to ensure that the business is aligned with annual goals. 📊 Content Strategy: Introduction and management of a content plan and guiding the marketing team to achieve weekly/monthly/yearly content goals.💻 Website Development / Management: Successful launch, improved functionality / developments such as design and SEO and growth of the CSG website (launched January 2018). 🌐 Social Media: I have been responsible for developing the CSG social strategy and providing the recruitment consultants with tools, guidance and best practises of use. 💼 LinkedIn: I have successfully launched the global recruitment partnership with LinkedIn which included submitting a detailed business case to the board for approval, negotiation of the contract and the full business rollout. 📈 Reporting / Analysis: Creation of the digital marketing report and identifying trends and direction for the marketing efforts (through Google Analytics and SEO MOZ). 🎨 Graphic Design: I am leading the work on the development of the CSG brand (and companies within the CSG company umbrella) this has now been bought inhouse. Adobe templates have been designed and implemented into the social strategy. 💼 Job Board Management: Managing all the job board costings, strategy, and reporting.

Leeds, England, Gb

I have a wide range of design and marketing skills which helps me spread the word of Blue Octopus to all types of people and places. My role at Blue Octopus was to showcase the recruitment solution to potential clients and manage the brand both online and offline. I had full responsibility of the Blue Octopus brand and managed a small internal team as well as external agencies. Although, I managed to keep marketing costs down by keeping most marketing activity in-house and training up staff. I won a number of marketing awards while at Blue Octopus, one of these was for the 'Pop the kettle on -let's talk recruitment' offline campaign and another was for the new website in 2017 other achievements include...Achievements: 🌐 Launched/managed/created company careers site offering and as a result worked on some of the UK's leading brands across a range of sectors such as Regatta, Barrett Homes and United Response (Over 50 careers sites successfully launched).💰 Introduced paid advertising solution to proactively attract passive candidates on behalf of clients and to direct them to their careers sites.💻 Designed version 2 of the SaaS platform alongside the development team.🏆 Enabled Blue Octopus to gain their biggest client (Mears Group - over £1million annually).Created bespoke marketing strategy, designed career site solution and led on the pitch to over20 board members.🎯 Won 3 recruitment marketing industry awards🌟 Designed, built and launched a new company website, which won the Best Online MarketingAward (Onrec Awards)🎨 Created the brand and re-branded the business🔥 Attracted investment offer from James Caan (Dragons Den)📈 Played a key role in the rapid growth of the recruitment start-up solution enabling the businessto grow from less than £1 million turnover to £3.5+ million

Working for various companies was extremely beneficial to my design skills. However, I felt my creativity was limited and hence have enjoyed being able to personally manage my own projects. I feel I have a strong enthusiasm for creativity which helps me drive my projects through a full life cycle. I have completed various projects such as exhibiting photography in Starbucks, branding a range of companies, graphic design and website design. Although I enjoyed working as a freelance designer, I feel that creatively, I work better within a team. I enjoy working with others around me and thrive on a busy environment.

Harrogate, North Yorkshire, Gb

UBU is a leading provider of support for vulnerable people and people with learning disabilities. Based in Harrogate, UBU employs 1,000 people and has 100 supported facilities stretching from Newcastle to Nottingham.Working for UBU has been a great learning experience for me. Enabling people with disabilities to live independent lives is an amazing driving force for me in my work.During my time at UBU, I was promoted after only four months, following my input on a full company rebrand. Spearheading the direction of marketing for the entire company has been a very enriching experience and has proved that I can work well under pressure. During my time at UBU, I have:👔 Worked directly with the CEO🎨 Rebranded the organization👥 Managed teams🤝 Managed external companies💻 Managed website content🎯 Managed and designed all marketing materials🎪 Created and designed exhibitions📣 Created marketing campaigns📋 Developed marketing plans📚 Created recruitment and training strategies🌐 Created and implemented UBU's social networking plan👥 Worked directly with the Senior Management team📊 Created effective presentations for investors📢 Communicated the company's focus throughout the organization

During my time at Rasmus I changed the aesthetics of the company by re-branding and redesigning their web site. I also implemented a system for creating 3D visuals, so that Rasmus can communicate interiors to their clientele. I was heavily involved in projects, from the first contact with new customer to the finer details of their installations.

Copgrove, North Yorkshire, Gb

At Abacus I was in charge of the design work and marketing. I created all of the artwork, from their logos, advertisements, brochures, posters and flyers, to their packaging and labelling. At the Kitchen Bedroom and Bathroom show (KBB) in 2008, I played a pivotal role in supporting their brand. I personally designed and managed every piece of artwork, right down to the smallest detail. The KBB was a true test of my organisation skills. I had to create four large brochures, various advertisements, information posters for the stand and much more, with very strict deadlines. As well as designing the centre pieces for the tables on the open evening’s meal. I also had the privilege of working alongside Ben De Lisi - I assisted him in creating his designer bathroom furniture range.

Ba Design, Design

Avce Art And Design

Education record