Team Management- Managing a team across Sub-Saharan Africa (SSA)- Responsible for all outputs relating to strategy and insights- Driving cross-platform collaboration amongst departments across the partners we represent, viz. X (formerly known as Twitter), Spotify, Snapchat, and TikTok- Optimising efficiency and effectivenessStrategy- An integral contributor to the sales strategy of the business, giving client and category insights and recommendations, as well as leading the production of narratives that highlight our unique selling proposition- Creating long-term brand strategies for key accounts that help brands differentiate themselves from their competitors, and drive business results- Producing communication strategies for our clients with advertising recommendations across our platformsData & Insights- Providing up-to-date data pertaining to consumers in our markets (i.e., SSA and Ireland)- Custodians of audience demographics and psychographics for the digital platforms we represent- Keeping the business updated on current and immerging trends in the digital media landscapeSales Enablement- Leading the production of media proposals, including consumer and category insights, the narrative/strategy, creative recommendations, and the media mix.- Consistently spotting opportunities to build proactive proposals that are innovative and data-led- Producing thought-leadership work, including playbooks and masterclasses- Offering consultation services to clients and agencies with regard to social and digital marketing and advertising- Providing the business with sales and marketing collateral that is specific to our markets- Assisting the marketing team with data, industry insights, and materials (playbooks, newsletters, 1-pagers, etc.) as well as design support- Responsible for value-added outputs such as content audits and competitor analyses

Social Analytics and Reporting- Custodian of analytics and social listening for the largest bank in Africa (with priorexperience across industries)- A key player in guiding strategic and creative outputs- Specialised in online reputation management (ORM), with experience in crisiscommunication- Providing sound guidance through actionable insights on (1) brand health, (2)product and customer insights, (3) content and campaign performance, (4) competitor activity, (5) industry trends, and (6) social media best practice across various business units- Working with partner agencies to measure and optimise the impact of marketing efforts, including social media, paid media, public relations, and influencer marketing- Trend spotting to build cultural relevance and enhance brand resonance – content ideation and earned media opportunitiesTeam Management- Lead and manage a team of 3 Analysts- Establish and implement processes and methodologies to deliver on, and exceed, client expectations- Training and mentoring individuals for continued growth within their disciplineClient Service- Custodian of scope of work- Responsible for managing the relationships with all client touch pointsMANCO Member- One of eight individuals who were elected to be a representative of the people within the organisation, to work with the executive committee for continued improvement of the business- A key player in driving internal communication, culture, and knowledge sharing

Brand Management- Corporate and customer-facing brand positioning and reputation management - Brand strategy- Campaign planning and executionDigital and Social Media Management- Owner of social media channels, including strategies for customer-facing and corporate social media accounts- Social media content ideation, publishing and analytics- Content Marketing- Building and maintaining the business’ online community- Website management – design, content, and analyticsCommunications- Public relations custodian- Copy writing for all print and digital channels- Internal and external communications lead

Online Reputation Management - Insights- Monitor, analyse and interpret industry, market and client trends- Develop social insights that shape strategy for clients- Creating of competitor and landscape audits and analysis- Improve and evolve existing social insight and reporting models and frameworks, and develop new ones- Work closely with the client teams in order to improve the awareness and sales of the insight product offerings- Ensure insights and reporting provided for clients are of the highest quality and add value to their business- Assist teams in developing social reporting across ORM, content, campaigns, client departments and crisis communication- Assist Client Services and Strategy teams on developing strategic documents and frameworks- Creating of competitor and landscape audits and analysis- Responsible for briefing, report outlay, keyword structure, content guidance, quality control and insights development of the Insights team

Although I may not be perusing a career in sound engineering, I am still passionate about audio editing and mixing. In my personal capacity, through word of mouth, I edit and mix sound and music for short video productions.Sound Editing and Mixing- Editing and mixing of dialogue, sound effects and music on various projects (motion graphics, web videos, short films, feature films, trailers, television shows, advertisements, training videos, etc.)Sound Recording- On-set sound recording for television, film and other media projects (Supersport, MTN, Ster Kinekor, MK, AFDA)- In studio recording: dialogue, voice overs and Foley effects (Ster Kinekor, AFDA, Sound Surfers)

Online Reputation Management (ORM)- Create and manage brand awareness of company and products- Content creation; regular updates; web hygiene; including opt-in and opt-out hygiene; liaise with and manage suppliers, including continuous Search Engine Optimisation (SEO) maintenance and improvement; landing page creation; manage process of gathering content from subject matter experts to get placed on our websiteSocial Media Management- Manage Twitter, Facebook, LinkedIn, Google+, YouTube, Pinterest accounts and blogs posts- Hero product specific content- Build and maintain online communityData Analysis- Analysing online data for lead generation to optimise Return on Investment (ROI)- Manage and drive lead generation - Data reporting and interpreting for MANCO and EXCOB2B Marketing Tool Management- e-mail marketing content, scheduling and campaign creation and management- Lead generation through website, e-mails and social media- Lead management (prospect tracking and analysis, lead capturing and segmentation)- ROI analysis- Customer Relationship Management (CRM) integrationContent Marketing Co-ordination- Lead content marketing initiatives for B2C projects- Managing web academic content- Co-ordinating development of blog, article and other digital contentBrand Management- Brand alignment and quality assurance- Manage process and material for product branding for internal and external useGraphic Design- Design graphics for all online platforms (social media, e-mail communications and website)- Designing graphics when necessary for collateral material and promotional material

- Promoting the facilities to appropriate stakeholders- Maintaining the facilities and project managing renovations, purchases and repairs of premises- Event planning and management including end to end tasks- Correspondence with landlord of premises, scheduling and co-ordinating all work with Shared Services- Co-ordinating bookings and logistics of meetings, training sessions, marketing and networking events- Managing Johannesburg facilities (offices, resource centre, event space, training rooms, meeting rooms & storage areas)- Catering for events or outsourcing when necessary- Liaising with third party suppliers- Induction of new staff members and maintaining internal contact information- Creating, implementing and sustaining cost-effective and high quality delivery processes that routinely delight internal and external customers- Measuring and tracking service and customer satisfaction and drive improvement actions- Managing and maintaining stock and collateral for public programmes, networking and marketing events- Planning and executing logistics of the facilities as well as internal and external events- Welcoming of guests and networking at all events held at the facilities- Relationship management

- CRM administration (SalesForce and Vertical Response)- Database administration (clean-up and maintenance)- Campaign and programme co-ordination- Programme/event logistics co-ordination- Delivery administration