Daniel Brown Email & Phone Number

Murfreesboro, Tn, Us

MP Partners is a unique consultancy exclusively focused on marketing strategies that accelerate revenue, drive operational effectiveness, and extend market leadership for B2B tech companies. Through our unique MP Assessment Process, we deliver a fresh perspective that uniquely connects an organization internally and with their buyers. MP Partners works to improve everything across a company’s go-to-market strategy and assists with execution. See the website at MP Partners (marketingpathfinder.com).

Norcross, Ga, Us

Provide marketing advice, guidance and execution support.

Melville, New York, Us

Manage the business side of a large, global marketing team. Develop metrics and KPIs to monitor and measure marketing performance and ROI. Develop and promote best practices to optimize team performance. Define marketing technology infrastructure priorities and manage key marketing systems. Define and implement budget process improvements. Manage special projects and initiatives. Drive adoption of SiriusDecisions practices, methodologies, and processes. Manage marketing integration of acquired companies.

Provided consulting services around product marketing, demand generation, market awareness, and marketing operations.

Responsible for all marketing strategy and execution in this Healthcare IT company. Responsibilities included strategic planning, marketing communications, product marketing, and lead generation. Authored the Payformance Healthcare Market Strategy document to define the healthcare opportunity and communicate it to investors, employees, and specific partners. Performed strategic analysis on numerous market opportunities, including the dental market, pharmacy, workers’ compensation, and Real Time Adjudication. Developed strategic messaging to communicate the Payformance value proposition, solution capabilities and benefits to payors, providers, and other key audiences. Developed and executed product market plans and product launch plans. Supported sales with collateral, tools, news and information. Conducted lead generation activities.

Founded The BrightTrack Group with three other partners to provide extensive marketing, sales and business development expertise to high tech companies. Responsible for all marketing aspects of the group’s practice. For clients, conducted strategy development, product market planning, and marketing communication execution.

Responsible for all product marketing activities for a start-up in the B2B e-commerce space of Private Trading Exchanges. Company was a pioneer in the deployment of global, multi-tier, multi-enterprise private communities that enabled companies to collaborate with their strategic partners. Defined target markets, solutions and positioning. Analyzed competitive threats. Ensured product development plans aligned with market opportunities. Conducted product launches. Defined the positioning and messaging to aggressively pursue opportunities in the Retail, Packaged Goods and High Tech Manufacturing industries.

Us

Responsible for creating a value-based approach to marketing for one of the world’s leading ERP vendors. MAPICS, a $150MM publicly traded software company, focused on mid-sized manufacturers and which claimed over 5,000 customers worldwide. Directed a staff of 7 marketing communication professionals responsible for lead generation, database management, field marketing, market intelligence and sales tool creation. Created a tool kit to allow sales to explore for, justify and propose value to prospects and customers. Refined target markets and developed comprehensive programs to penetrate select industries.

Responsible for all aspects of Marketing for software company providing PC and client/server applications for corporate payment management. Defined products, markets and distribution channels. Designed and executed marketing communication tactics to maximize market awareness and create demand.

Hired as a Product Manager and was quickly promoted to the position of Director of Product Marketing. Managed team of three Product Marketing professionals. Performed all phases of product and market planning for leading-edge supply chain logistics service. Performed strategic planning including short and long-term plans, product requirements, pricing, licensing and positioning strategies. Helped drive revenue growth, from less than $1MM to nearly $10MM during tenure in marketing.

Hired as a Training Specialist and was promoted four times ultimately into the position of Director of Product Marketing. Directed product marketing activities for entire suite of DOS and UNIX end-user applications for oil and gas exploration. Directed 9 member Product Marketing team responsible for 27 existing software products and another 14 products under development. Helped drive revenue growth, from $10MM to over $30MM. Managed all Product Marketing activities surrounding Halliburton Information Technology (HIT), a special initiative in which Halliburton invested over $20 MM and commissioned over 250 people in 1992 to accelerate development of integrated information technologies. Prioritized HIT development projects, defined feature sets for prototype applications and developed an integrated prototype demonstration. Provided content for HIT newsletters, videos, collateral materials and script for live theater presentations.

Hired as an Exploration Geophysicist. Initial role was as a seismic data processor, taking raw data from the field and producing final seismic sections delivered to interpreting Geophysicists. Migrated to a training position, developing training materials and conducting training to ARCO Geophysicists worldwide on range of exploration tools and systems.

Taught high school mathematics and chemistry.

Ms, Engineering Management, Operations Management

Bs, Geophysics, Mathematics, Secondary Education