Working as part of the Corporate Communications and Marketing organization supporting growth initiatives for Transportation Solutions, Space Exploration, Energy and Environmental Services.

Editor of ICT Today, the official trade journal of BICSI, responsible for sourcing, reviewing, and editing articles for each quarterly publication issue.

Developed and implemented a marketing and communications operational foundation, which included the following: implementation of a new marketing automation platform and CRM, conducting a website content audit and creating a plan for SEO, generating new media coverage to reach key stakeholders, creating a video content strategy, establishing a social media content calendar, organizing raw contact lists for targeted email campaigns, and created ads and graphics for presentations, social, and email.

Planned and led the organization through a wide-scale rebranding, deployed a new website with emphasis on SEO, a new social media content strategy, and new approach to media outreach. This new comprehensive strategy in combination with improvements in member services and relations provided the foundation for successfully improving performance across all KPI areas, including member satisfaction and restoring growth to membership and revenue. Awards & Achievements:In 2021, I received the DCA Live Association Technology and Innovation Leadership Award for helping lead a rapid digital transformationResponsibilities:Managed the association’s public relations strategy and agency partners to build consistent, rolling coverage of announcements, news, accomplishments, and eventsImplemented new social strategy that grew accounts from less than 6,000 followers to over 20,000 followers gaining 400+ net new followers / month with no advertisingEstablished relationships with national and trade media and journalists covering the technology and policy communities to secure coverage in relevant news storiesOversaw all content development to ensure branding adherence and technical concepts are presented in compelling ways and are easily understood for global audiencesWrite and edit content: press releases, executive comms, blogs, articles, white papers, social media posts, emails, presentations brochures, and website copyImplemented marketing platform to improve marketing operations and performance as well as data reporting and analyticsUpdated email best practices; open rates improved by 25% and saw 4x increase in CTRRapidly designed quality graphics, quote cards, other visual social, web and email content Developed marketing campaigns and GTM strategies for technical standards, events, and moreLaunched new TIA member newsletter to highlight member achievements and engagementMarketed events and webinars; Sold out TIA’s inaugural BEAD Summit 2023 in Arlington, VA

Supported corporate and B2G divisions with marketing and communications leadership that leveraged compelling content and various channels of distribution to reach target audiences. Led the launch and management of Hughes social media channels, driving paid and organic growth and partnering with operations and customer service to support proactive brand reputation management. Developed positioning and GTM strategy for new AI self-healing network services and specialized network management software in support of Fed & Defense cybersecurity applications. Awards & Achievements:In 2019, I received the Corporate Marketing Excellence Award for helping elevate the brand among government and defense communities and leading a corporate PR campaign for new service launchIn 2018, our corporate marcom team won the Best Team Win award for our effort in driving awareness around a new satellite launchResponsibilities:Developed messaging and positioning for corporate brand and Gov't divisions Managed corporate media engagements and interviewsWrote and edited bylines, op-eds, and statements for media publicationsEstablished Hughes social media accounts and grew corporate social media following using fresh, compelling contentUpheld branding standards for web and media regarding corporate sub-brandsWrote and edited B2G sales content (web pages/blogs, brochures, datasheets, white papers, video and radio scripts) for technical topics such as SD-WAN, managed services, emergency comms, etc.Managed multiple external agencies and freelance specialistsInstituted best practices for corporate-wide email marketing resulting in improved deliverability and engagement metricsIncreased new user web traffic in 2018 by 67%, traffic session time by 63% and doubled overall web traffic visits with an additional 54% increase in ‘contact us’ form completions (SQL conversions) Successfully managed matrix marketing budgets totaling over $1M

As a Project Manager at ALC, I was responsible for recruiting, vetting and hiring linguists and analysts that add value to not just the contracts with, but the critical missions of, the US Government. I oversaw the invoice and payroll processes for multiple, high value government contracts. I was trusted with managing clearance-sensitive projects and personnel, both CONUS and OCONUS. Working in Business Development for several years helped me develop the skills that are necessary to be a quality Project Manager. I take great pride in offering Contracting Officers, clients, contractors and employees the best service I can on a daily basis.

Having worked in all facets of Business Development, my versatility allowed me to change hats and maintain exceptional productivity. From conducting market research to writing & editing proposals, I have experience in every stage of developing both public and private sector business. I headed ALC's marketing efforts, including the rebranding of our logo in 2011, writing and designing promotional material and staging cold call outreach campaigns. I also assisted in keeping ALC in the forefront of the social media platforms.I worked diligently to find and vet the right partners to collaborate with on government contracts. Whether finding the right small business with an appropriate past performance to subcontract or locating the right large companies and showing them the value ALC can bring to their contracts/proposals. I have forged several winning teams and working relationships on multiple federal contracts. Managing teams of recruiters for multiple proposals has helped lead our winning bids to some marquee contracts. We prided ourselves on finding the right people for all of our government contracts as we heavily vet, test and interview all possible candidates.