Oversee the daily maintenance and operation of our Acxiom CDI Marketing Database, including setting up ingestion of new data sources and output to new channels.Lead weekly database status meetings to establish current state of projects and address new/outstanding concerns.Analyze, build, and maintain internal and third party models used to improve direct mail response using Bundlerank’s Gainschart software.Optimize new business acquisition by designing list segmentation and tracking KPIs for main line and trigger campaigns to drive response and improve ROI on 60 publications, most notably Motor Trend, Automobile, Hot Rod Magazine, and Car Craft.Designed, setup, and maintained extensive excel reports to track and assist mail plans that encompassed monthly and annual performance. These reports were used to cut hours off the design and setup of trigger campaigns.Designed, setup, and maintained excel reports that summarized database top line KPIs that were presented to and used by upper management, Ad sales, List rental teams.Assist in 3rd party list rental selection, segmentation, model development, and good customer match analysis to create positive relationship with our clients.Setup and maintain E-reader (Google, Apple, Barnes & Noble, and Amazon) reports to analyze digital subscriber base.Maintain, troubleshoot, and setup feeds for synchronization with e-mail service provider using the marketing database as the central point of record for email data.Design and analyze internal and 3rd party e-mail list selection.Serve as primary technical contact for list rental vendors using our database.Setup and maintained the data feed for Zuora Insights to assist in analysis for SVOD service MTOD.Setup ingesting SVOD data and rain reverse email appends to help analyze data against our subscriber base.Setup and maintained the data feed and segmentation for onboarding offline data using Liveramp.

Create Regression and Good Customer match models for Internal and 3rd Party promotions.Collaborate with all departments in strategizing, implementing and executing direct mail, e-mail and online marketing campaigns for 60 publications, most notably Motor Trend and Hot Rod Magazine.Maintain and analyze the current internal models in use in Main line and hot line campaigns.Created new ideas on how to implement cross promotions and models in main line direct mail campaigns.Design and lead model presentations using Excel and PowerPoint to clearly present ideas to clients and colleagues.Build queries and list segmentation using Acxiom's database interface, Engage.

Managed IT department Servers, Databases, Network, and Budget. Diagnosed and Solved Operating system, Network, Hardware, and software-related problems for employees.

2007Diagnosed and Solved Operating system, Network, Hardware, and software-related problems for students, faculty, and staff.Assisted in customer relations and trouble shooting in person and over the phone.