Specialized team member focused on sales, distributor and customer relationships, strategy, product development/innovation and revenue, while managing partnerships and brand collaborations and integrating all into the marketing plan and brand strategy for Jefferson’s. I exhibit a Founder’s mindset and am responsible for participating in and leading key projects while working closely with the Founder/Chief Strategist and Brand Team.• Specialized sales director in National Chains and key accounts both on and off premise. • Coordinate, support and participate in single barrel sales in the field and hosting buyers at the distillery. • Liaison to our national distributor network, presenting frequently both in person and virtually. • Strategic Planning: Participate in the strategic planning process, as well as assist in the development of consumer centric programs. Created Chefs Collaboration, JClub on the Road, Ocean & Oysters, Marian Mclain Presidential Select • Results-oriented and ability to operate with agility.• Collaboration & Integration: Leader in working with, but not limited to, brand team, agencies, field marketing and sales, consumers and other business departments.• Competitive Analysis and Implications: Assist with the development of the Strategic Brand Review by presenting category opportunities, identifying key consumer targets, innovation opportunities, and activations.• Training and Brand Education: Train and educate Pernod Ricard employees as well as our distributor network to develop them into strong Jefferson’s experts and supporters. • Direct and coordinate VIP distillery visits and events• Participate and create market sales, shows, meetings and other events.• Support with asset creation• Asist in the development of national programs/strategies with flexibility and local adaptation in mind.• Ensure cultural sensitivity and inclusiveness of brand programs, in coordination with Director of Multicultural & Inclusivity

Under the direction of the Vice President of National Sales, I was responsible for building the VWE Spirits portfolio for the United States, with my primary focus being on the top 20 markets. My responsibilities were for all channels, as well as managing and training our Regional and District managers. • Developed pricing, programming, incentives and distribution goals with network of 50+ distributors.• Worked with our Marketing Manager to develop and manage brand plans that deliver on the key VWE Spirits strategic priorities across media, social and POS.• Developed and implemented “barrel select” program, hosting retail and distribution partners in Kentucky.• Built and maintained close working relationships with key distributor sales and management personnel.• Planned and organized in coordination with Regional Managers, quarterly sales blitzes in key markets. • Implemented and conducted mid-year and annual planning and review meetings with key distributors.• Managed the launch of new brands nationwide.• Presented at general sales meetings on a consistent basis to communicate sales and marketing objectives and keep brands at the forefront of key distributors.• Established relationships with National Accounts and key distributors National Account teams.• Created VWE Ambassador program for wine and spirits.

The Bronco Wine Company is a vintner that produces wines under many brands and is based in Ceres, California. It is the fourth largest producer of wine in the United States.

• Promote and demonstrate fine wine and spirits knowledge within a set geographic region to increase sales among high profile restaurants and retail accounts.• Make regular sales calls to designated accounts to cultivate customer relations and satisfaction with service provided. • Partner with multiple sales divisions in the accounts to increase wine and spirits sales and act as a liaison with customers regarding selections and placements.• Demonstrate consultative sales abilities through successful presentations of product, the promotion of new and existing portfolio items and the expansion of business.• Exhibit discipline and resourcefulness to meet/exceed assigned monthly quotas and placement objectives.• Participate in sales meetings and on-site training to remain educated in company policy and industry trends/developments.• Educate account staff through preparation and performance of on-site training.• Create, coordinate, and attend on-site promotional functions at established customer accounts. (i.e. wine maker dinners, product launches, and tastings).• Present self with integrity, professionalism and commitment to Southern Wine & Spirits salesperson responsibilities and policies.• Continuing education of SWS University courses• Continuing education Diageo DWS Skills Academies• Continuing education Moet Hennessy E-Academy• Completed “Southern Seven” leadership training