Daniel Burke Email & Phone Number

Elkhart, Indiana, United States

United States

Oversight: Category Management for aluminum fish and pontoon boats,  New Product Development and life cycle management  Competitive analysis of product and pricing  Marketing collaboration on material and messaging Special Project: Management of manufacturing transition of one brand to new facility

United States

Oversight: Independent Dealer Network  Sales Program management to meet strategic goals Dealer scorecard and evaluation Open market and existing dealer evaluation Dealer advisory council management

Provide oversight to teams purchasing for marine, ATV, automotive and utility trailer categories, collaborating with 160 vendors, overseeing a team of 14 and supporting 36 remote locations. Analyze regional data to provide direction to partners and select products to increase sales, and examine sales history while integrating new techniques to produce results. Here are a few of my significant accomplishments:▪ Initiated the company’s boat sales in 2003, growing it to become a key competitor in the industry. Provide leadership and direction to marine sales representatives at 36 dealerships.▪ Consistently achieved metrics year over year.▪ Sourced, developed, and led rollout of a new product line to 35 stores across country. Led overseas product development of a private label brand, created buying programs to effectively promote sales, and worked cross-functionally to promote a successful product launch.▪ Played a key role in a 6-month process integrating 36 dealer locations and a new assortment of product into a new management system to aid with company’s recent purchase by a competitor. Collaborated with multiple departments across both companies, completing project ahead of schedule.

Sidney, Ne

Led $60M in hardgoods sales and 2 staff members.Here are a few of my significant accomplishments:▪ Consistently met sales and turn goals annually for marine accessories.▪ Initiated long-term agreements with key manufacturers to ensure product was available to accommodate the company’s rapid expansion across North America.▪ Researched and developed new vendors to accommodate regionally-specific growth, collaborating closely with on-site retail personnel to develop appropriate marine assortments. ▪ Developed new processes to improve the level of service the company provided on marine products and ensure all staff was current on latest training.

Sidney, Ne

Utilized retail experience to lead purchasing and build product assortments for marine category at the corporate level. ▪ Built on existing vendor relationships established in prior retail role to increase sales.

Sidney, Ne

Managed Marine and Hunting Departments, leading and developing personnel, handling scheduling, and ensuring team met sales goals.