I lead the design and execution of qualitative, quantitative, and ethnographic consumer research to create new, innovative products, services, and brand experiences using evidence-based methodology for companies like Meta, Netflix, and Apple.Leveraging creative, iterative customer research, I support insights, business, and product development teams in achieving objectives throughout the business cycle, including product design and innovation, business plan validation, testing, positioning, brand strategy, marketing, cultural insights.

Bionic exists to create, ignite, and launch startups that discover, define, and solve new customer problems for the
 world’s most competitive companies across sectors.As an insights strategist I lead, coach, and support our startup co-founder teams to find opportunity areas worth pursuing and shape innovative solutions through research and iterative product validation.

Lead teams in designing and executing qualitative ethnographic consumer research to drive product innovation, positioning, brand strategy, marketing, and cultural insights projects for global brands and businesses.Planned and designed qualitative and quantitative research, lead innovation labs and client work-sessions, moderated interviews and consumer groups, provided project oversight, and set the creative and strategic vision for teams.Owned and delivered the creative and strategic vision to manage creative, human-centered methodologies to deliver insights and opportunity recommendations in service of overarching client goals and objectives.

Strategic project lead through the design, development, and realization of innovative, brand-driven experiences, services, and interactive moments for clients including Facebook, Google, Disney, Brightline, Nike, Airbnb, Marriott International, and Hilton Worldwide.Managed teams and client relationships start-to-finish for strategic, technological, and architectural projects from first contact through installation and maintenance.Identified and developed strategic narratives and unique concepts to guide and define branded experiences that activate architectural spaces with interactive technology.Conducted primary and secondary research to uncover and identify market trends, design opportunities, and unexpected user needs to kickoff and underpin the design process.Responsible for studio-level leadership as a firm Associate, involved in long-term vision, opportunity identification, business development, resourcing, staffing, and accounting.

Ran and facilitated in-home and remote month-long tests with alpha and beta releases of a hardware and software ecosystem developed to help parents of children with food allergies manage their health data. Partnered with the founding Belay team to provide iterative design and experience recommendations, and identified issues to support debugging and developer facilitation. Synthesized key user insights to guide design of the product, prototype business strategies, and identify monetization opportunities.

Acted as lead account representative managing over $4 million in medium to large engagements for clients in the telecom, finance, health care, manufacturing, and non-profit industries.Developed and managed business objectives, budgets, and timelines for projects from research and strategy development through implementation and activation by assembling, aligning, and directing teams across seven internal practice areas.Established over $1.7 million of new and extension contracts from both existing and new client companies.

Planned and developed a graduate course in design thinking, user-centered design, and human factors with a focus on design research, user testing, and iterative design.

Led an integrated intern team in the development and delivery of an award-winning new creative and strategic campaign for the national insurance brand esurance, including presentation to the president of Leo Burnett Worldwide and account team. Developed graphics and video presentations to communicate production-trend forecasting and agency production information to the Agency Leadership Team and the Chief Financial Officer. Managed the production of event, sales, and presentation videos from capture through delivery.

Responsible for editing of online course content for spelling, grammar, readability, and clarity, throughout the course development process.

Worked directly with the founder and president of publicolor, writing speeches and preparing presentation materials for marketing and fundraising events.Taught design thinking and artistic skills to at-risk New York City public school students through pop-up architecture and bookbinding processes.

Worked directly with the Principal Partner to lead the conceptualization, design, and construction of approximately 150 study and presentation models for over 25 projects. Produced model drawings, presentation drawings, and three-dimensional CAD models for fabrication both within and outside the office.Worked directly with two Partners on the public relations and logistics teams, to design marketing material, coordinate consultant documents, and prepare budget estimates for a variety of private, public, and government projects.Responsible for the maintenance and organization of a 3000 sqft office, including construction management of office remodeling and support for computers, printers, scanners, and office technologies.